On, Thursday, June 8, Pet Age will be holding the third part of its six-part “Business Enhancement Webinar Series” with the webinar titled, “Marketing to Boomers and Millennials—Unlock the Key to Growth for your Pet Business.” It will be held 11 a.m. to noon EDT.
Retail will continue to be driven by the needs and preferences of two prominent generations: baby boomers and millennials. In this webinar, learn what marketing messages are most effective when connecting with these two groups. What tactics and tools are the ones that will resonate most effectively and efficiently as you market your business to these distinct and separate demographics? How will they drive sales and profits for your retail business for years to come? Hear insight and walk away with some great ideas you can implement in your business in this one-hour webinar.
The free webinar is produced by Pet Age and Pet Store Pro and presented by Lynn Switanowski, founder and president of Creative Business Consulting Group, (CBCG) a Boston, Massachusetts-based retail strategy consulting firm.