Orvis Company customers have raised over $1 million for canine cancer research through the Orvis Cover Dog Photo Contest. All funds raised have benefited Morris Animal Foundation’s efforts to prevent, treat and cure the disease.
“Morris is doing such amazing work year after year after, decade after decade, this is an effort that needs our support,” said Perk Perkins, CEO of the Orvis Company.
For the past five years, the company has been inviting its customers to submit pictures of their dogs to be considered for inclusion on the cover of the Orvis catalog. Customers then can vote on the picture they believe should be on the cover. Every vote costs a dollar and every penny goes to Morris Animal Foundation.
“I love the fact that this somewhat random idea of a photo contest led to a flood of submissions” said Perkins. “In my wildest dreams, I had no idea so many customers would send in so many amazing photographs of all types of dogs. It’s been a fun job and it’s been a big job. We’ve had over 100,000 submissions and 50 winners to date and an untold number of donations that resulted in over a million dollars going to canine cancer research. We’re making a difference.”
Eleven major colleges of veterinary medicine are conducting canine cancer studies funded by Morris Animal Foundation.
“The support of the Orvis Company and Orvis customers has been a big boost to our efforts,” said Roxanne Davis, director of Organizational Giving at Morris Animal Foundation. “Not only has the contest raised vital funds, but we have also gained thousands of new supporters. Thank you to Orvis and to Orvis customers for showing your love of dogs in such a meaningful and impactful way.”