Natoo Teams Up with SLA Brands to Accelerate Growth in North America

Natoo Pet Foods, known for its science-based nutrition and innovative approach to pet wellness, has announced a new partnership with SLA Brands, the pet industry‘s leading North American sales management firm. The collaboration will support Natoo‘s continued growth and expansion across the U.S. and Canada.

SLA Brands is recognized throughout the pet industry for its proven track record of driving market growth and building lasting partnerships between manufacturers, distributors and retailers.

By joining forces with SLA, Natoo aims to accelerate its visibility in the pet specialty channel and make its growing line of Crunchy Biscuits and Meal Toppers accessible to more pet parents across North America.

“We’re excited to work with SLA Brands and leverage their deep industry expertise to build on Natoo‘s momentum,” said Fernando Maluf, executive vice president of Natoo Pet Foods. “Their relationships and insight into the retail landscape make them an ideal partner as we continue expanding our footprint and advancing our mission to support pet health and happiness.”

SLA Brands will represent Natoo Pet Foods across North America, leveraging its extensive network to strengthen retail partnerships and drive continued growth in the pet specialty channel.

Natoo was developed by PremieRpet — Brazil’s pioneer in super premium pet food — for U.S. pet parents seeking natural, high-quality nutrition. Crafted at the company’s own LEED Gold-certified, 100 percent solar-powered facility in Brazil, Natoo products are made with ethically sourced ingredients and held to the highest safety and quality standards.