Kormotech Expands Leadership, Names Ulyana Fitsa to Lead Western European Sales

Kormotech has appointed Ulyana Fitsa to lead brands sales in western Europe while maintaining her position as global chief supply chain officer. This strategic combination of roles supports the company’s 2024-2028 growth plan, which targets €500 million ($545 million) in turnover and aims to secure Kormotech’s position among the world’s top 30 pet food producers.

“Yes, it’s a challenge, but where there are challenges, there are opportunities,” said Fitsa. “I have three major goals ahead: to make pets in Western Europe happier and healthier by offering them the best Ukrainian-made product, to increase Kormotech’s brand awareness in the region, and to achieve results that drive the company toward its ultimate goal.”

The Western European sales direction was previously led by Nazar Shchyrba, who will now focus on Kormotech’s sales in Latin America, the Baltics, Czechia, Poland, Hungary and Slovakia, as well as private label partnerships.

“Ulyana’s deep industry expertise and strategic leadership have played a crucial role in Kormotech’s growth, particularly through an extensive network of raw material suppliers and packaging manufacturers worldwide,” said Rostyslav Vovk, chairman of the board and co-owner of Kormotech Group of Companies. “We have been working together for 22 years, and I am glad that Kormotech can provide high-level professionals like Ulyana with new opportunities for development and the motivation to continue growing alongside the company.”

Ulyana Fitsa has been with Kormotech since its founding in 2003, where she started as an English translator. Her career progression includes roles as foreign economic activity manager and logistics manager, before becoming head of logistics in 2007. In 2013, she was appointed chief supply chain officer and has since grown her team to 160 professionals, ensuring seamless production and distribution of Kormotech’s products to 46 countries worldwide, including major markets such as the United States, Japan, and multiple European Union countries. She holds a Master of Business Administration (MBA).

In her expanded role, Ulyana Fitsa will leverage her strong negotiation skills and industry experience to drive sales growth and build strategic partnerships with key distributors and retailers across Western Europe, further accelerating Kormotech’s international expansion.

Kormotech is an international family-owned company with Ukrainian roots that has been producing high-quality pet food since 2003. The company manufactures products under the brands Optimeal, Delickcious, Club 4 Paws, Hav!, Miau! and My Love. Kormotech operates production facilities in Ukraine and the EU, offering a portfolio of over 650 products.