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Celeb-Owned Yummers Pet Supply Expands Retail Network, Makes Major Donation Pledge

By Pet Age Staff//May 31, 2023//

Celeb-Owned Yummers Pet Supply Expands Retail Network, Makes Major Donation Pledge

By: Pet Age Staff//May 31, 2023//

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Press release: Yummers Pet Supply Co.

After a wildly successful debut of their initial line of premium quality pet food mix-ins, Yummers celebrity co-founders Jonathan Van Ness, Antoni Porowski and pet industry expert Rebecca Frechette Rudisch are excited to announce the brand’s entry into all Pet Food Express locations throughout California as well as through their online store. Pet Food Express, California’s trusted retailer and shelter partner since 1980, welcomes the Yummers brand into its incredible portfolio of top-quality pet food and products and, in honor of the launch, is now offering exclusive promotions on all Yummers products from through July 2.

To kick-off the newfound partnership, Yummers and Pet Food Express are also joining forces on a “Buy a Bag, Give a Bag” campaign. For each unit of Yummers mix-ins sold online or in-stores at Pet Food Express through August 31, an additional will be pledged to animals in need. Once tallied, the grand donation total will be announced during Pet Food Express’ annual Pet Fair extravaganza, and Yummers products will be distributed across local animal shelters statewide throughout the month of August. 

“Pet Food Express is thrilled to expand our offering of flavorful, nutrient-packed healthful options with the Yummers brand. The partnership couldn’t be more aligned,” said Andrea Petrone, head of merchandising for Pet Food Express. “We’re committed to selling pet food and products that we love, and trust, for our own pets and Yummers’ mix-ins deliver flavor variety without artificial ingredients.”

Yummers’ entire current line of mix-ins for dogs and cats hitting shelves at Pet Food Express includes multiple varieties designed to address nutritional, digestive and flavor voids in many existing kibble formulas. All Yummers products are made without artificial ingredients and come in Earth-friendly, PCR (post-consumer recycled) packaging to reduce landfill waste. A no-fuss addition to your pet’s mealtime routine, Yummers mix-ins are extremely easy to use. Just pour the recommended serving size over the food and mix it in to provide your beloved pets with what they need and deserve. And thanks to this new partnership with Pet Food Express, customers can enjoy exclusive pricing for a limited time beginning May 29.  

With a healthy obsession for pets, the Yummers team is proud to partner with Pet Food Express as they continue their pursuit of changing the pet food industry with innovative products to build on their existing collection of mix-ins.

“Both Yummers and Pet Food Express share a desire to help California pets and their parents live happier, healthier lives together. It was a natural choice for Yummers,” said Van Ness.

“We’re looking forward to this introduction to Pet Food Express’ loyal customer base and bringing them into the Yummers community of pet lovers,” Porowski added.

Yummers is reinventing mealtime and strengthening the bond between pets and their parents by delivering flavor forward mix-ins with functional benefits that pets love and their parents feel good about serving,” said Frechette Rudisch. 

Yummers Pet Supply Co. launched in 2022 with the brand’s debut line of premium-quality food mix-ins for dogs and cats. Currently available in tasty “Gourmet Mix-Ins” and healthy “Functional Mix-Ins,” Yummers caters to the new generation of ultra-adoring “pawrents” with its flavor-packed and nutrient-rich meal additions that offer an accessible solution to enriching pets’ everyday life. Created by pet parents for pet parents, Yummers was cofounded by celebrity duo Porowski and Van Ness (co-stars of the hit TV series Queer Eye) and pet industry expert Rudisch. Together — with the help of Caravan, a brand-building company powered by the world’s most iconic artists and athletes — they’ve teamed-up to drive forward an ethos of all-in pet parenthood and celebrate the healthy obsession we hold for our furry companions.