Grain-free dog and cat food now accounts for one-third or 34 percent of all pet food sales and 48 percent of the “natural” category.
Overall, grain-free SKUs brought in $2.6 billion in the past year, a growth rate of 25 percent.
Dog items accounted for $2.1 billion of those sales, with grain-free dog treats spiking a remarkable 43 percent over last year. Additionally, grain-free items now represent 46 percent of all sales in the wet dog food category.
45 percent of all pet food items introduced in the past year were grain-free – 1,557 new products, compared to 1,355 during the previous 12 months.