Get Joy Expands Blue Zones Founder Dan Buettner Partnership to Unlock Longevity for Dogs

Get Joy, a leading innovator in gut-healthy, freeze-dried raw and whole-food dog nutrition, has announced an expanded partnership with longevity expert Dan Buettner, founder of Blue Zones and New York Times bestselling author.

Buettner will serve as a Get Joy ambassador and wellness advisory board member, bringing his world-renowned insights on living longer, healthier lives to the pet wellness space. With more pet parents seeking ways to extend their dogs’ lives and improve their own well-being in the process, the timing of this collaboration speaks to a growing cultural movement around longevity.

The collaboration builds on the success of Aging on Paws: 10 Keys to Dog Longevity, the docuseries created by Get Joy and Buettner that explores simple, actionable steps to help extend canine lifespan through nutrition, movement and purpose. The series earned a 2025 Telly Award for its inspiring storytelling and commitment to advancing dog wellness.

Through this expanded partnership, Buettner will highlight the parallels between human and canine habits that promote vitality and show how the deep bond between dogs and their owners can enhance human happiness and longevity.

“Studies show that dog owners live longer, healthier lives. With Get Joy, we’re now returning the favor to dogs through pet-parent education on nutrition, movement, and connection,” said Buettner. “Longevity isn’t just a human pursuit. It’s a shared journey between dogs and the people who love them.”

“Dan changed how the world thinks about human longevity,” said Tom Arrix, founder and CEO of Get Joy. “Together, we’re now showing that the same simple, proven principles- whole foods, movement, and connection- can help our dogs live longer, healthier lives. Having him on our Wellness Advisory Board is a tremendous honor and a powerful step forward in our mission.”