Pet Age Staff//June 11, 2025//
Pet Age Staff//June 11, 2025//
Ultimate Pet Nutrition, the leading science-based pet wellness brand founded by renowned veterinarian Dr. Gary Richter and endorsed by chief pet advocate Rob Lowe, has announced the retail launch of its flagship product, Nutra Complete, at Pet Supplies Plus, in 650 locations across the U.S. In addition to Nutra Complete, the award-winning daily supplement Nutra Thrive for dogs, will also be available, bringing Ultimate Pet Nutrition’s Nutra Thrive to shelves nationwide for the first time.
This marks a major retail milestone for the brand as both Nutra Complete and Nutra Thrive become more accessible to pet parents nationwide. Known for its freeze-dried raw nutrition, Nutra Complete dog food offers a shelf-stable, convenient way to provide dogs with the benefits of a raw diet, without fillers, additives, or artificial preservatives.
Meanwhile, Nutra Thrive canine supplement provides a comprehensive blend of vitamins, minerals, probiotics and antioxidants designed to support canine health and vitality.
Pet Supplies Plus customers can now purchase Nutra Complete in two delicious, nutrient-rich flavors — Beef and Chicken — and in three sizes: 5 ounces, 16 ounces and 48-ounce bags. The retail expansion into Pet Supplies Plus marks an exciting milestone for Ultimate Pet Nutrition as it continues its mission to transform pet health and empower pet parents across the country.
Dr. Richter is a leader in integrating advanced Western medicine and Eastern holistic practices to provide comprehensive care for pets. As the founder of Holistic Vet Care, his practice in Oakland, California, his unwavering dedication and passion for animals have earned him and his animal hospitals over 30 prestigious awards, including “Best Veterinarian” and “Best Alternative Medicine Provider.”