Continuing in the Pet Age and Pet Store Pro Business Enhancement Webinar Series, Lynn Switanowski from the Creative Business Consulting Group presented, “Facebook and Instagram Advertising: Learn How – Make Money Now for your Pet Specialty Business! Tools and Tactics to Make your Fans Click and Buy” on Tuesday, September 26, to help business create ads on both social media platforms so that they can meet their next customers at the click of a mouse.
Please view the video recap below:
In today’s ever connected consumer world, the majority of businesses realize the potential Facebook and Instagram have to connect with customers both near and far. But in 2017 and beyond, the key to maximizing social media connections and growing sales relies on using advertising on the platforms to connect both near and far. This seminar taought why FB and IG advertising can be a targeted marketing opportunity for every pet business, no matter what size or what you sell!! Attendees learned the step-by-step process of how to create compelling advertising and see real-time examples of ads that are effective in getting customers to like, share, comment and buy at a moment’s notice and how to perform ad testing to determine the best way to reach the maximum amount of customers in the most cost-effective way.