Press release: Dogtopia
Dogtopia, one of the country’s largest and fastest-growing pet franchises, is kicking off a partnership with Peanuts in celebration of the comic strip turning 70. Dogtopia will help celebrate all year long through a series of initiatives and events in more than 130 Dogtopia daycares all focused around four-legged activities. Dogtopia dogs will be able to enjoy a special Snoopy birthday party and participate in a Snoopy lookalike contest, among other fun activities planned throughout the anniversary celebration.
Throughout the promotion, the Peanuts gang, including Snoopy, will be making appearances on Dogtopia’s social media pages, website and in daycare centers. The launch will begin on Valentine’s Day at Dogtopia daycares across the United States and Canada.
“We are honored to work alongside Peanuts to celebrate all the attributes that Snoopy and our daycare dogs represent – silliness, adventure, warmth, humor, joy and friendship,” said Neil Gill, CEO and president of Dogtopia. “We look forward to a fun-filled year of initiatives to bring the spirit of Peanuts and Snoopy into our daycare centers.”
“At the center of the Peanuts comic strip is the relationship between Charlie Brown and Snoopy. The love and care they show one another are two of the many themes that are engrained in the brand,” said Lindsay Martinez, senior vice president, North American Licensing and Partnerships, Peanuts Worldwide. “As we continue to expand the Peanuts pet category, aligning with partners such as Dogtopia, who share these same core values is a key focus for us.”