Jinx Announces Leadership Transition, Plans Series C Funding Round

Jinx, a leading next-generation pet food company, has announced a strategic leadership transition, significant retail expansion, and plans for a Series C funding round – all signaling a new era of accelerated growth. These developments come as the company approaches $100 million revenue milestone, solidifying its position as one of the fastest-growing brands in pet food.

Launched in 2020, Jinx, founded by former Casper executives, has a mission to deliver high-quality, accessible nutrition for modern dogs. The brand has quickly earned a loyal following and consistent retail momentum.

Most recently, the company expanded its national retail footprint with new placements at Publix, Tractor Supply Co. and PetSmart, reaching over 10,000 retail doors, including existing partnerships at Walmart, Target, Chewy, Whole Foods Market and more.

As part of its growth strategy, Jinx is announcing a new executive leadership structure:

• Kyle Banahan has been appointed chief executive officer, bringing deep expertise in scaling consumer brands and driving operational excellence
• Graeme Fleckney joins as chief financial officer to strengthen financial strategy and operational discipline further
• Co-founder and outgoing CEO Terri Rockovich will transition to board chairman, continuing to champion the vision and values that have been the cornerstone of Jinx’s success

“Our vision has always been to create an aspirational and authentic brand that puts pet wellness first while staying accessible to the pet parent community,” said Rockovich. “This leadership transition ensures we have the right team in place to honor that promise as we scale to new heights.”

“Many brands are seeing headwinds in today’s market,” said Banahan. “What sets Jinx apart is our relentless commitment to the long-term health of pets and the evolving needs of their owners. We’re not chasing trends — we’re building enduring trust.”