By the end of the campaign, 17,920 pounds of food was donated to I.C.A.R.E and 40,000 pounds was donated to Operation Blankets of Love, totaling 57,920 pounds of Natural Balance dog and cat food that helped thousands of pets in need.
I.C.A.R.E. is a 100 percent volunteer run and supported organization. They received seven pallets of Natural Balance Organic Dry Dog Food and 140 bags of Natural Balance Limited Ingredient Diets L.I.D. Lamb and Brown Rice formula through Feed the Need, totaling $22,400 in donations.
Operation Blankets of Love is an award-winning non-profit public charity. They received seven pallets of Natural Balance Organic Dry Dog Food and 13 pallets of Natural Balance Indoor Ultra Rabbit & Salmon Meal Premium Formula cat food, totaling $37,500 in donations.
Feed the Need was an innovative campaign that raised awareness of animal welfare through social media, and is just one of the many ways Natural Balance lives up to Van Patten’s motto of “Help me help animals”, which is written on every bag of the food.