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Mar 1, 2023

Category Creation: Pet Enrichment Feeders Have Gone Mainstream

It’s become a common belief that providing a dog with enrichment allows the companion animal to have a sense of control over its environment, which can help to reduce and avoid stress. Nutritional enrichment encourages dogs to use natural foraging and feeding behaviors to earn food. This can be accomplished by using puzzle feeders or […]

Feb 1, 2023

Fluorescent Fish: The Science & Biotechnology Behind GloFish

A brand of Spectrum Brands, GloFish is known for its fluorescent fish that add an alluring array of brilliant colors to any aquarium. Neither injected with dye nor painted, GloFish get their stunning color from a fluorescence gene. Pet Age recently spoke with Dr. Aidas Nasevicius, principal scientist at GloFish, to learn more about the […]

Nov 1, 2022

Category Creation: A New Era of Sustainability in Pet Nutrition

Marketing best practice is defined by dialing your product concept and brand positioning sufficiently to the right or left of center that an entirely new category is created. A category that you own and thus can define as state of the art, creating a unique opportunity to be No. 1 in a new business segment. […]

Oct 1, 2022

Next-Gen Pet Parent Interest Increasing for Plant-Based Proteins

As next-gen pet parents seek natural nutrition in a more environmentally conscious way, the demand is increasing for more sustainable protein alternatives. In response, pet brands are launching plant-based food and treat recipes. Supporting this notion are the results from an Internet-based questions, published by the journal Research in Veterinary Science, in which dog owners […]

Oct 1, 2022

Science & Technology: Pet Hydration Education From Petralyte

Just like it is for humans, hydration is important to the health of companion animals. Water carries necessary nutrients throughout the body, aids digestion, helps joints work properly, improves cognition and basically supports every biological function. Pet Age recently spoke with Alex Osborne, co-founder of Petralyte, to learn how the topic of pet hydration is […]

Jul 1, 2022

Science & Technology: The Dangers of Heavy Metals in Pet Food

Cats are sensitive to mercury, the levels of which can vary widely in different fish used for pet food. According to Sean Wittenberg, founder of Pure Cravings, depending on the waters where a fish lived and what it was eating, two fish of the same species, age and size can have completely different mercury levels. […]

May 1, 2022

Science & Technology: ALL-IN Multi-Functional Dog Supplements

Backed by eight patents, Vetericyn’s ALL-IN is a clinically proven, life-stage dog supplement that combines a proprietary delivery system that gets ingredients absorbed into the cells. It contains the essential building blocks dogs need at their particular life stage to promote digestive, cellular, bone, mental and immune health. To learn more about the science and […]

Mar 27, 2022

Science & Technology: Embark Veterinary Dog DNA Tests

Pet Age recently spoke with Ryan Boyko, who launched Embark Veterinary Inc. in 2015 with his brother Adam Boyko. Embark’s dog DNA tests help dog owners, breeders and veterinarians learn about their dog’s breed, health and ancestry. Embark is an official research partner of Cornell University College of Veterinary Medicine and was named to the Inc. 5000 […]

Feb 1, 2022

Science & Technology: CBD Safety, Components, Extraction, Absorption

Pet Age recently spoke with Dr. Bob Menardi, Veterinary Technical and Educational Services Director at Canopy Growth, to find out retailers need to know about cannabidiol pet products.   What are the differences between isolate, broad-spectrum and full-spectrum CBD?  “Spectrum” simply refers to how inclusive an extract is of the hundreds of chemical substances in the cannabis plant.  [...]

Jan 1, 2022

Science & Technology: My Pet Water Quality Test Kit

Pet Age recently spoke with Chris Myers, Safe Home senior scientist and My Pet Water Quality Test Kit inventor, to learn more about the importance of testing the drinking water of companion animals and domestic livestock.   Why should retailers or veterinarians want to carry My Pet Water Quality Test Kits for their customers? The […]

Oct 1, 2021

Science & Technology: Jonathan Bensamoun of Fi Smart Collar

Pet Age recently spoke with Jonathan Bensamoun, co-founder and CEO of Fi, to learn more about the technology and benefits of smart collars.    How does the Fi Collar allow pet parents to leverage technology to strengthen the human-animal bond?  I co-founded Fi with Loren Kirkby in 2017 after I couldn’t find a product with a decent design and battery life to keep an […]

Nov 24, 2020

Advancements in Science Enable Consumers to Care for Aging Pets

Despite our best efforts to freeze time, the years steadily pass and our dogs and cats continue to age. It might be evident by arthritic stiffness, cloudy eyes, fatty lumps just beneath the skin or even anxiety and unpredictable grumpiness. The term “geriatric” signifies the point at which 75 percent of one’s anticipated lifespan has […]