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Q&A Profiles

May 1, 2024

My Story: Meet Earthbath Eastern Territory, International Sales Manager Bob Nicastro

Bob Nicastro is responsible for sales and marketing activities in conjunction with major pet specialty retailers, pet specialty distributors and multi-chain pet specialty retailers for earthbath natural and organic pet care products. But there’s more to Nicastro than just high quality pet products. That’s where Pet Age’s My Story profile comes in. Pet Age recently […]

Apr 30, 2024

Lilly Brush: How a Heart Attack Launched an Eco-Friendly Pet Brand

Launching a startup company can be a stressful experience that is not for the faint of heart. Based in Denver, Colorado and launched in 2011 by Elsie Hamilton, Lilly Brush is a small manufacturer of eco-friendly cleaning brushes for pet owners. Pet Age recently spoke with Hamilton to learn how fate led her to starting […]

Apr 30, 2024

Five Questions with Matthew Rubin, Division President of Petsense by Tractor Supply Company

Matthew Rubin has served as divisional president of Petsense by Tractor Supply since February 2024 and is a member of the company’s executive committee. Prior to that, he served as senior vice president and general manager of Petsense from February 2021 to February 2024. He previously served as senior vice president of business development & […]

Apr 30, 2024

Artful Designs: Square Paws Brings Beauty, Fun to a Cat’s Environment

Mario Arbore, the founder of Square Paws, is an architect with more than 30 years of experience, both commercial and residential. He founded Arbore Design, an architectural practice that was created in 2000 in the heart of New York City. Pet Are recently spoke with Arbore to learn how his interest in various building typologies […]

Mar 1, 2024

A Raw Alternative: The Butcher’s Pup is Betting on Sous-Vide Meals for Dogs

With companion dogs being elevated to furry members of the family, pet parents are only happy to offer their pets premium nutrition. Enter sous-vide meals, which are gently cooked meals using a method that won’t denature the nutrients in the meal. Pet Age recently spoke with Michael Leone of The Butcher’s Pup, to learn more […]

Mar 1, 2024

Five Questions: Meet W.F. Young CEO & President Jaime McKinley

Last year, W.F. Young, parent company of Absorbine and The Missing Link and other animal health brands, appointed Jaime McKinley to chief executive officer (CEO), in addition to her position as president, which is a role that she has held since 2021. During her executive role at the company, McKinley has led five acquisitions, two […]

Feb 1, 2024

Absorbency is Key: WizSmart Takes Pride in Producing a Better Pee Pad for Pets

Founded in Brazil in 2007, Petix created a zero-waste manufacturing model to produce incredibly absorbent, premium pee pads made from repurposed baby diapers normally disposed by leading companies for minor defects, saving half a billion diapers from landfills annually. In 2017, Petix started its U.S. brand, WizSmart, to bring its earth-friendly product to market and […]

Feb 1, 2024

Five Questions: Meet Nate Thomas, Co-Founder & CEO of BSM Partners

Nate Thomas, CEO and co-founder of BSM Partners, has 30 years of experience in the pet industry. BSM is the leading full-service pet industry research and consulting firm, supporting hundreds of like-minded clients that are committed to improving the lives of pets. Under Nate’s leadership, this purpose-driven company has undertaken several initiatives to help support […]

Oct 1, 2023

Meet Janie Smyser, Founder of PA-Based Treat Brand K9 Granola

When K9 Granola launched its first creation, which was a grain-free dog granola consisting of vitamin-rich rolled oats and honey, the company’s founder, Janie Smyser, wanted its products to be drool-worthy, but packed with high-quality, nutritious ingredients to support pets’ health. Read on to learn more about Smyser and her Pennsylvania-based treat brand. What are […]

Oct 1, 2023

Love The Crunch: Frankly Pet Keeps Treats Fun, Yet Innovative

Treats are one of the most active sectors of the pet industry. Innovative treats are keeping pet parents coming back to retailers for new items to spoil their companion animals. Alan Snyder, chief operating officer for Milwaukee, Wisconsin-based Frankly Pet, discusses how his brand is a leader when it comes to pet treats.    What […]

Sep 1, 2023

Meet Joe Roetheli, Entrepreneur & Creator of Greenies, Yummy Combs

Joe Roetheli is the founder of Pets Best Life, maker of Yummy Combs, dog treats that work like dental floss for a more complete cleaning and give dogs a boost of protein. Yummy Combs, he says, address three health concerns for dogs: Dental health, nutrition and safe eating. Pet Age recently spoke with Roetheli to […]

Sep 1, 2023

Treating Responsibly: Natural Farm is Dedicated to Transparency, Social Responsibility

Many pet brands are making it a point to reduce their carbon footprint and support environmental initiatives. Pet Age recently spoke with Madelene Hissom, director of marketing for Natural Farm, to learn how transparency and sustainable sourcing have been a driving force for the treat company that launched in 2018. What are some of the […]