Bundle x Joy Launches into Walmart as First Latina-Founded Pet Brand on Shelf

Bundle x Joy, a Latina-founded pet lifestyle brand, is making its allergy and gut-friendly dog food more accessible than ever with its launch into over 500 Walmart retail stores nationwide and online. Already a go-to, trusted brand at Sprouts and select Whole Foods Markets, this launch signifies a monumental leap forward in the company’s mission to make high-quality dog food accessible to even more pet people across the country.

Research shows that over 70 percent of a dog’s immunity and longevity in fact stems from their overall gut health. Like humans, pets can significantly benefit from the same ingredients we use each day, such as probiotics, prebiotics, colostrum, collagen and more ~ all found in Bundle x Joy food, treats and supplements today. Bundle x Joy’s expansion is helping them to “Unleash a Happier Gut” for even more pups across the U.S. and on the Walmart website, reinforcing the brand’s omnichannel strategy as a one-of-a-kind pet lifestyle brand.

“Since day one, we have been committed to bringing gut-friendly nutrition to every pet person,” said Bundle x Joy founder Jess Berger. “We’re passionate about reaching pet owners that have been largely overlooked to date, including the more diverse landscape of pet people today, while sharing our unique story as one of the first Latina-founded pet brands in the U.S. As the pet brand for every pet person, it’s vital we can reach shoppers where they are across the U.S. and that’s why we are excited to launch at Walmart.”

You can’t miss Bundle x Joy in the pet aisle. Their bold, colorful and gradient packaging designs were created with the Millennial and Gen Z pet person in mind, creating a beauty-brand inspired approach in the pet aisle, which Bundle x Joy describes as historically relying on outdated product designs filled with “blue, brown, basic and boring” elements no longer relevant to the fastest-growing cohort of Gen Z pet owners.

Bundle x Joy’s lineup includes dog food, human grade stews, treats, and supplements, all crafted with your pup’s gut health in mind. Beyond pet nutrition, Bundle x Joy gives back 3 percent of every sale to help fund women in entrepreneurship and local communities with grants, mentorships, donations and partnerships with non-profit organizations.