NYC-Based Streetwear Dog Lifestyle Brand pupp st. Launches on Chewy

Dog parents can now shop pupp st., the NYC-based pet lifestyle brand redefining elevated streetwear for dogs at Chewy, the leading destination for premium dog apparel and accessories. The launch features pupp st.’s OG Collection, showcasing their signature dog sweater, the Marcy Sweater, a piece that blends timeless design with high-quality materials.

Designed in New York City and inspired by its streetwear culture, pupp st. has built a loyal following organically. The brand appeals to modern dog owners who not only value style, premium dog clothing, and community, but also want more than just a cool factor.

“This is a big milestone for us,” said Zon Beltran, founder of pupp st. “We created pupp st. to offer something thoughtful for people who live a fun lifestyle with their dogs, who are considered family. And as we continue to grow, we’re just as committed to giving back. Sharing our story is what makes pupp st. cooler — it’s the style and the heart.”

More than a fashion-forward dogwear brand, pupp st. is grounded in purpose. A portion of proceeds supports emergency vet care for pets in need, reflecting a deep commitment to dogs who deserve to be cared for in their toughest moments. This mission is personal for the founders, who have experienced those challenges firsthand. To date, donations have supported small rescue organizations in Los Angeles and New York City.

Founded by three Asian women from California who planted roots in Brooklyn, pupp st. reflects the creativity, energy and heart of the city that inspired it.