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Blue Buffalo Introduces Natural Therapeutic Diets


August 10, 2016

At the American Veterinary Medical Association (AVMA) annual convention in San Antonio, Blue Buffalo Company announced the launch of KS Kidney Support for Dogs and KM Kidney + Mobility Support for Cats.

Formulated by Veterinarians and PhD Animal Nutritionists to help manage kidney disease, both new products feature controlled protein levels, as research has shown that reduced protein levels help control the clinical signs of uremia in dogs and cats; controlled levels of phosphorus, as research has shown that decreased dietary phosphorous helps to limit the progression of kidney disease; and controlled levels of sodium, as feeding renal diets with decreased sodium has been associated with increased survival time.

“Blue Buffalo is proud to introduce another natural choice in nutritional therapy for pets with specific medical conditions,” said Bill Bishop, founder and chairman of Blue Buffalo. “Our new Kidney Support for dogs and Kidney + Mobility for cats are important additions to our line of veterinary-exclusive natural therapeutic diets.”

KS Kidney Support for Dogs and KM Kidney + Mobility for Cats are complete and balanced diets with high levels of omega-3 fatty acids, EPA and DHA. Both KS and KM formulas feature antioxidants to reduce oxidative stress, and L-carnitine to support healthy muscle maintenance and body condition. In addition, both KS and KM formulas are clinically proven to produce a Calcium Oxalate Relative Supersaturation of <3, and clinically proven to produce an average urine pH of 6.5 to 7.5.

In 2015, the company launched BLUE Natural Veterinary Diets. The veterinary-exclusive product line, which covers more than 80% of pet health indications, includes the BLUE HF Hydrolyzed formula, BLUE GI Gastrointestinal Support, BLUE WU Weight Management + Urinary Care, and BLUE GI Gastrointestinal Support wet formula for cats.

“New KS for Dogs and KM for Cats are formulated to help manage kidney disease, and KM also provides mobility health benefits,” said Victoria Carmella, DVM, Director of Veterinary Services at Blue Buffalo.  “BLUE Natural Veterinary Diets combine expertise in clinically-proven science for each therapeutic indication with our deep experience formulating natural pet foods preferred by many clients.”

All BLUE Natural Veterinary Diets start with real meat as the first ingredient with no chicken or poultry by-product meals. Similar to all BLUE products, the foods do not contain corn, wheat, soy, artificial preservatives, colors or flavors. BLUE Natural Veterinary Diets are gluten-free.

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