BetterBone Expands Global Distribution with Launches Across India, French Canada, China, Brazil

BetterBone by Blue Standard, an award-winning dog chew brand founded on a dog-first philosophy, announced a major expansion of its global distribution network with new market distribution partners in India, French Canada, China, and Brazil.

The expansion increases retailer access to BetterBone products across some of the world’s fastest-growing pet markets and reflects growing demand for products designed around dog well-being, safety, and sustainability.

BetterBone products are available through a growing global network of retail and distribution partners, including major online retailers such as Chewy.com and Amazon, as well as independent pet specialty stores worldwide.

According to the company, this expansion will officially introduce its newest distribution partnerships with:

• French Canada: Freedom Pet (French English) and Pan Pacific Pet
• China: Aikebing International Pet LLC
• Brazil: Uberê Peixes e Acessórios
• Guatemala: Arca De Noe/Vita Mas
• South Korea: JI Pet Med
• Singapore: Pawvy
• Thailand: Nutritional Pet

These additions build on BetterBone’s existing international footprint across the United Kingdom, South Korea, Canada, Mexico, Venezuela, Indonesia, Singapore, and other key markets.

Built for Dogs. Not Trends.

While many pet brands start with market opportunities, BetterBone was founded around a different question: What is truly best for dogs?

Built from the ground up with dog well-being as its guiding principle, BetterBone has focused on creating products that prioritize safety, performance, and sustainability without the constraints of legacy materials or product lines.

“Our mission has always been simple: put dogs first,” said Chisholm Weaver, CEO and Co-Founder of BetterBone. “Everything we do starts with asking what’s best for the dog. The response we’ve seen from retailers and distributors around the world confirms that pet parents are looking for something different from traditional chew products.”

The new partnerships represent a significant step in BetterBone’s strategy to make its products more accessible worldwide while providing retailers with local support, streamlined ordering, and improved product availability.