BFAS and Brandgenuity Announce Partnership

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Press release: Best Friends Animal Society

Best Friends Animal Society, a leading national animal welfare organization dedicated to Saving Them All, announced that it has selected Brandgenuity as its agency of record for licensing.

In addition to running lifesaving programs in partnership with more than 2,500 animal welfare groups across the country, Best Friends has regional centers in New York City, Los Angeles, Atlanta and Salt Lake City, and operates the nation’s largest no-kill sanctuary for companion animals. The organization’s mission is to bring about a time of no more homeless pets.

“We are delighted that the Brandgenuity team will be working with us to grow our licensing program,” said Elysia Howard of Best Friends Animal Society. “The revenues that we earn from licensing will support the work that we do and support our goal to take the country no-kill by 2025. Our brand stands out in the industry for its positive and fun personality while addressing a serious issue. Through licensing, we will be able to mobilize and engage consumers to help Save Them All.”

“But it’s not a one-way street,” added Howard. “Our partners benefit, too. By investing in the work that we do, brands everywhere can attract cause-minded consumers who are passionate about their pets.”

Brandgenuity will extend the Best Friends brand and its positive messaging into products and services for pets including pet care and grooming, enrichment, pet services, as well as apparel, accessories, home, travel, kids/teen and more for pet owners.

The agency is thrilled to be working with Best Friends. “We are excited to bring our strategic thinking to this wonderful organization to support the important work of Best Friends,” said Louis Drogin, partner at Brandgenuity. “We know that this fits squarely into what today’s consumers are looking for. They don’t just want products. They want companies that make great products to also be socially conscious. With Best Friends, we can provide the win-win.”

Best Friends provides resources, education and guidance to more than 2,500 shelters and rescues around the country. The organization has 3 million social media followers and annually raises more than $100 million from 1.2 million donors. Licenses in the past have included products for pets and for people as consumers have been attracted to Best Friends branded and co-branded collections.