BEAK launches its myBird campaign, which aims to breathe new life into the exciting world of bird ownership by increasing awareness of the joys and benefits of having a feathered friend.
Currently there are 6.1 million bird-owning households compared to 5.5 million in the early 1990s. However, bird ownership was at an all-time high in the early 2000s with over 6.7 million bird-owning households.
The campaign is bright and colorful, just like birds themselves, and aims to breathe new life in the exciting world of bird ownership.
To market the campaign, myBird is appearing at consumer expos and partnering with local bird rescues in the area to help spread their message of responsible bird ownership.
myBird also launched an interactive quiz that takes consumers through a variety of questions to come to a final recommendation of the “perfect” bird type for their lifestyle. For example, if you answer that you can’t commit to a bird that could live up to 20 years, you may get matched with a parakeet.
The quiz can be found at www.MyRightBird.com and is another resource to educate consumers on all the various species of birds and all the unique characteristics they have to ultimately help people find the right bird for them. The quiz also includes real sounds of birds along the way so people can get feel for the various sounds a particular species might make.
In addition to the quiz, the myBird Facebook shares cute photos of birds and the enjoyment they bring to people’s lives.