Recent Articles from Steven Applebaum
Head of the Class
I have always encouraged pet retailers to offer dog training classes through their stores because they stimulate product sales and increase consumer loyalty. Customers are 53 percent more inclined to shop at a retail store if it has services available that can enrich their shopping experience, according to Marketing Metrics. The costs are minimal and […]
Cash in on Holiday Puppies
The winter holiday season is an interesting time for most dog trainers. Starting in mid-November and lasting until January, dog trainers generally experience a business lull. Many owners get so busy during the holiday season that they don’t have time to train their dogs. They also use their discretionary income on holiday gifts as opposed […]
Older Dogs, New Tricks
One of the most common questions I am asked as a dog trainer is whether it is possible to train an older dog. The answer is yes, an older dog can be taught. That said, the more relevant question should be how old is the behavior a client wants to modify. Provided a dog is […]
Halloween Safety Tips for Customers
Halloween is a time for fun and frivolity for two- and four-legged participants alike. It is also a time for concerns about safety. According to the Pet Poison Hotline, calls to veterinarians increase by 12 percent during Halloween. Among the greatest risks for pets is the ingestion of Halloween candy and decor. Here are some […]
Dog Toys to the Rescue
Dogs chew for a number of reasons, including boredom, excessive energy and stress. Teething is also a major reason for chewing. Most puppies will teethe between 12 to 16 weeks of age and have all their adult teeth by six months of age, according to the American Kennel Club. This can be a painful process […]
Selling Treats for Training
Once upon a time in a galaxy far far away, many pet owners didn’t like to use treats when training their dogs. They thought using treats was the same as bribery, and that dogs would be far less obedient unless treats were continually used. Today, dog trainers routinely suggest treats as a positive way to […]
Take a Bite Out of Inappropriate Chewing
When it comes to canine behavioral problems, such as chewing on inappropriate objects, customers will frequently ask pet retailers for help. Those who understand the reasons why dogs chew and can offer viable solutions to their customers can reinforce client loyalty and increase product sales. Why do dogs chew? Puppies and adolescent dogs are inquisitive, […]
Helping Customers Get Their Overweight Pets into Shape
Retailers have a role to play in the fight against pet obesity.
Box Basics
Regardless of which litter box a consumer chooses, retailers can assist clients by educating them about the most effective ways to utilize the product.
Outdoor Anxiety
Ideas for helping your customers solve behavioral problems in outdoor dogs.
Bored Cats Create Retail Opportunities
Help owners solve their cats’ behavioral challenges with interactive toys.