Recent Articles from Pet Age Staff
Audience Retargeting for Pet Industry Manufacturers
With the overwhelming amount of information that each of us is exposed to daily, Pet Industry manufacturers must fight for the attention of their retailer target audience. Experts now estimate that it takes eight touchpoints to earn a customer lead (1), a number that continues to grow over the years. Trying to capture your audience when they visit your site, or our site, is sometimes just not eno[...]
Social Media Advertising for Pet Retailers
Social Media has become an integrated part of our daily media journeys. Social media is embedded in our lives, whether we use social media to stay in touch with colleagues, read news and opinions, learn about new products, research companies, look for events, and even to be entertained. Here are some quick social media statistics to consider:
How On-Site Display Advertising Can Help You Advertise to Leaders in the Pet Industry
When it comes to advertising your business to a specific target audience, on-site display advertising can be a highly effective tool. Display advertising is a form of online advertising that uses visual elements such as images, videos, and graphics to deliver your message to your target audience.
Unlocking the Potential of Multi-Channel Advertising: Amplify Your Impact And Engage Your Target Audience Effectively
Multi-channel advertising refers to the practice of promoting products, services, or brands through multiple channels or platforms simultaneously. The goal of multi-channel advertising is to engage with your target prospects & customers (your audience) across various touchpoints. By utilizing multiple channels, advertisers can reinforce their message and connect with their target audience at diffe[...]
How Advertising in E-Newsletters Can Help You Market Your Business to Pet Retailers Nationwide
E-newsletters are daily, weekly or niche emails that reach opted-in subscribers with relevant industry news and intelligence. Pet industry professionals use them to stay up to date on the latest news and trends. The emails hit directly into the audience’s inbox, and they tend to have very high engagement rates due to their very nature. Consequently, they offer a unique opportunity for businesses[...]
Webinars for Pet Industry Marketers
A webinar is a seminar that is conducted virtually with a group of individuals. Webinars are a way for companies to spend one-on-one time with their target audience, diving deeper into their product, service or philanthropy, all while increasing their lead generation opportunities. There are a variety of types of webinars. Many times, brands will reach out to media partners or vice versa whose to [...]
Trends and Products: Good Pet Grooming
The grooming sector is booming, thanks in part to more pet parents discovering that the proper treatment of their companion animal’s skin and coat has an enormous impact on its well-being. Grooming products also are constantly evolving, as advancements in technology have made their way into the pet grooming sector, with new trends and innovations […]
Trends and Products: Pet Ailments, Health Solutions
All types of pets have distinct health needs, so it’s vital that retailers stock a wide variety of products, in multiple forms, that cater to the common ailments that impact everything from dogs and cats to birds and reptiles. Avian Electrolytes Relax and rehydrate your birds with Zoo Med’s Avian Electrolytes. Full […]
Katherine Heigl’s Badlands Ranch Partners With Fotografiska NY Photography Exhibition
Press release: Badlands Ranch Badlands Ranch, ultra-premium dog nutrition brand by Emmy-winning actress and animal activist, Katherine Heigl, recently announced a partnership with contemporary museum of photography, art and culture, Fotografiska New York for the upcoming ‘Best in Show: Pets in Contemporary Photography’ exhibition, a joyful celebration of pets and our undying love for t[...]
Healers Engages Bulldog Marketing, All Points Marketing to Accelerate Growth
Press release: Healers Petcare Healers Petcare recently announced, it has engaged Bulldog Marketing & Sales, the pet marketing agency owned by industry veteran, John Cullen. Bulldog is acting as Healers’ CMO and will be driving all marketing activity to support its key accounts. Healers has also brought on All Points Marketing, the pet rep firm […]
Pure and Natural Pet Introduces Brian Taus as New President
Press release: Pure and Natural Pet Pure and Natural Pet, an international industry leader in organic pet products, recently announced the promotion of Brian Taus to the position of president. Pure and Natural Pet offers USDA certified organic and natural pet wellness and grooming products. Taus, who previously served as senior vice president of sales, […]
Skout’s Honor Expands Into New Product Category With Oral Care for Pets
Press release: Skout’s Honor Skout’s Honor, the award-winning pet specialty brand loved for its life-changing pet essentials, today announced that it is going after the pet oral care category with a new line of “brushless” products that break down and prevent plaque and tartar, while freshening breath – fast. The new line includes water additives, […]