Please ensure Javascript is enabled for purposes of website accessibility

How Advertising in E-Newsletters Can Help You Market Your Business to Pet Retailers Nationwide

How Advertising in E-Newsletters Can Help You Market Your Business to Pet Retailers Nationwide

Listen to this article

Introduction to E-Newsletters 

E-newsletters are daily, weekly or niche emails that reach opted-in subscribers with relevant industry news and intelligence. Pet industry professionals use them to stay up to date on the latest news and trends. The emails hit directly into the audience’s inbox, and they tend to have very high engagement rates due to their very nature. Consequently, they offer a unique opportunity for businesses to build frequent, repeated brand awareness in a very direct way. 

Benefits of Advertising in E-Newsletters 

1) Targeted Audience: E-newsletters are sent to subscribers who have opted in to receive updates and information on a specific topic or industry, such as pet care, pet retail trends, or general industry news. This means that your advertisement will be seen by a highly targeted audience of professionals who are interested in pet industry news and information. 

2) Aligning Yourself with Authoritative Industry Content: Leaders in the industry rely on daily news alerts to get their latest news and intelligence. Having your brand’s presence alongside authoritative editorial content can give your brand credibility. 

3) Frequency: E-newsletters are released periodically: daily, weekly, monthly or quarterly. If your brand appears consistently in these E-newsletters, it can drastically boost brand awareness through frequent and repeated exposure of your message. 

4) Direct Way to Reach Your Audience: Emails are a proactive way of hitting the inboxes of opted-in subscribers. 

Statistics About Newsletters 

According to UplandSoftware (1), publisher newsletters earn an open rate of 22%. That means 22% of your email audience will see your content, however many businesses see even higher open rates. 

With regards to website visitors from newsletters, Visitors spend 80% more time on site than visitors from other channels. (2) More time spent on your site means more page views, more ad impressions, and more revenue. 

Which E-Newsletter  is best for me? 

When selecting an E-Newsletter partner, it’s important to choose a reputable publication or company that has a strong readership and trust among professionals in the pet industry, in the specific area you’d like to target. You should also create an attention-grabbing advertisement that is relevant to the target audience you’re after that highlights the benefits of your services and provides a strong call to action. 

Pet Age E-Newsletters 

At Pet Age, we are the industry’s #1 trusted resource for over 50+ years on authoritative industry news. We have several E-newsletters that have opted-in subscribers in different sectors. Our steady open rates of 20%+ reflect that our audiences rely on us for the latest news of the industry. 

Get in Touch 

Our mission is to help companies do more business and grow the industry. If you’d like more ideas and insights on making E-newsletter ads work for your business, get in touch with one of our marketing experts by filling out the form below. 

(2), 2018