fbpx
 

Anser Innovation Names Craig Espelien Chief Experience Officer


May 10, 2016

Anser Innovation, developers of the PetChatz Greet and Treat videophone for pet owners and their pets, has named Craig Espelien its chief experience officer (CXO).

In this newly-created role, Espelien will be responsible for crafting and managing the entire experience for all current and future customers of the PetChatz family of products. PetChatz, launched by Anser in 2014, is the only patented technology that gives pet parents a full multi-sensory interaction with their pets through their smartphones, tablets or computers.

Espelien brings more than 30 years of global sales and marketing experience at companies including PETCO, Land O’Lakes, Supervalu, CROSSMARK and Resource One.  He has led corporate initiatives for manufacturers such as Kraft, Campbell’s and General Mills while also developing retail programs with stores including Target, Walgreens, Dollar General and Safeway.

“Craig brings unmatched experience to this role – from his vast background in the pet industry to his deep understanding of what motivates consumer behavior,” said Lisa Lavin, founder and CEO of Anser Innovation and PetChatz. “We are excited to welcome him to our team during this exciting time of growth and development for PetChatz and Anser Innovation.”

Share This Story On:

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Enews Subscribe

30330
close
Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up