Veterinary Formula Supports Animal Welfare Organizations with Global Pet Expo Booth

Veterinary Formula, a trusted brand in pet health and wellness, brought an interactive, purpose-driven experience to the show floor at Global Pet Expo through a signature-based booth activation that combined attendee engagement with meaningful community impact.

Designed to encourage participation and connection, the activation invited attendees to add their signatures to a collective display, creating a visual representation of the pet community’s shared commitment to animal care. The experience resonated strongly with booth visitors, with approximately 400 attendees taking part throughout the show.

To extend the impact beyond the booth, Veterinary Formula tied the activation to a give-back initiative, donating $1,005 to LoveyLoaves Special Needs Rescue & Sanctuary and $1,005 to Pet Alliance of Greater Orlando, supporting each organization’s ongoing efforts in animal rescue, care and adoption.

In addition to the activation, Veterinary Formula showcased its latest pet wellness solutions, including its Smart Vitality Supplements line featuring NASC-certified formulas and its Dental Fresh line of oral care products designed to support pet health and address common issues like plaque buildup and bad breath.

“The response to the activation was incredible,” said Brent Stern, Chief Commercial Officer at SynergyLabs, the parent company of Veterinary Formula. “It was exciting to see so many people want to be part of something meaningful, and even more rewarding to turn that participation into direct support for organizations doing important work in the community.”

This initiative reflects Veterinary Formula’s broader commitment to giving back, building on ongoing volunteer efforts, product donations and event sponsorships that support animal shelters and rescue organizations both locally and nationwide.

As experiential activations continue to play a larger role at major industry events, Veterinary Formula’s approach stood out as a thoughtful blend of engagement and purpose, reinforcing the brand’s dedication to pet health and the pet community as a whole.