Veterinary Formula Supports Animal Welfare Organizations with Global Pet Expo Booth
Veterinary Formula, a trusted brand in pet health and wellness, brought an interactive, purpose-driven experience to the show floor at Global Pet Expo through a signature-based booth activation that combined […]
Petsense by Tractor Supply Partners with Shelters to Host Nationwide Spring Adoptathon
Petsense by Tractor Supply, a wholly owned subsidiary of Tractor Supply Company, has announced it will host its semi-annual Adoptathon at stores nationwide on Saturday, April 18. In partnership with […]
Tour For Life Coast-to-Coast Roadtrip to Highlight Animal Rescue, Pet Adoption
North Shore Animal League America’s Tour For Life is hitting the road, crisscrossing the country on a journey to help homeless animals, encourage pet adoption, and celebrate the incredible work […]
BISSELL, Gold Medal Gymnast Aly Raisman Champion Mission to End Pet Homelessnes
BISSELL, which is celebrating 150 years of happy, healthier homes, has announced a new partnership with gold medalist, mental‑health advocate, and proud rescue‑dog mom Aly Raisman as the brand’s first-ever […]
Beyond the Shelf: What Does the Future Hold for Pet Retailers?
In my three decades in pet retail, I’ve seen the industry undergo remarkable transformation, from the rise of national chains to the explosion of e-commerce and subscription models, and the […]
Prize-Winning Petco Love Story: Adopted Shelter Dog Now Called ‘Heartbeat of Our Home’
Just in time for Valentine’s Day, national nonprofit organization Petco Love is celebrating the unconditional love that adopted pets bring into our hearts and homes. As part of its annual campaign, Petco Love […]
Shelter Strong Initiative Transforms Shelter Dog Yards into ‘Gyms for Dogs’
A new initiative called Shelter Strong, created by John Sarver, founder of Gyms For Dogs, is transforming how shelters across the country care for and present their dogs. By installing […]
Bunny Love: Amy Sedaris Shares Her Passion for Rabbits, Dedication to Animal Welfare
Amy Sedaris, who will appear in a new film from Bradley Cooper next month, discusses proper rabbit care, animal advocacy and Humane World for Animals while sharing stories of her longtime bunny companions.
PEDIGREE Foundation Celebrates 1M Dogs Helped and Awards $1.2M in 2025 Grants
In celebration of National Adopt a Shelter Dog Month, PEDIGREE Foundation announced today the recipients of $1.2M in 2025 annual grants to shelters and rescues across the U.S. and Canada, […]
Philadoptables to Receive Kennel Club of Philadelphia’s 2025 Dogs’ Best Friend Award
Philadoptables, a Philadelphia-based nonprofit organization dedicated to helping homeless and at-risk animals, has been named the recipient of the Kennel Club of Philadelphia’s 2025 Dogs’ Best Friend Award. For the […]
Petsense by Tractor Supply Continues 20th Anniversary Celebration with Fall Adoptathon
Petsense by Tractor Supply, a wholly owned subsidiary of Tractor Supply Company, continued its 20th anniversary celebration with its annual Fall Adoptathon. On October 18, stores nationwide hosted local animal shelters […]
Petszel, Iterable Partner to Redefine Pet Adoption Support With Real-Time Personalization
Iterable, the AI-powered communication platform, has announced a partnership with Petszel, a fast-growing innovator in pet care technology, to transform post-adoption communication. Petszel will leverage Iterable to deliver individualized, real-time […]



















