Zesty Paws Expands Retail Distribution with BJ’s Wholesale Club Launch of Probiotic Bites

Zesty Paws, an award-winning pet supplement brand, has expanded its retail footprint with the launch of its Probiotic Bites at all BJ’s Wholesale Club locations and their site. While the product is already available in other retailers, this marks its first entry into BJ’s, giving its more than 8 million members access to one of the brand’s top-selling products.

The move strengthens Zesty Paws’ strategic retail distribution and supports the rising consumer demand for accessible digestive health solutions for pets. BJ’s Wholesale Club members will now have the opportunity to purchase Probiotic Bites in a larger, value-driven count size, aligning with the club channel’s focus on savings and convenience and its growing focus on pet health and wellness offerings.

Zesty Paws probiotic supplements are the official Probiotic line of the American Kennel Club, the world’s largest purebred dog registry.

The Bites are formulated to support canine digestive health and overall wellness, offering benefits such as:

• Helping maintain a healthy intestinal tract and proper gut flora.
• Supporting digestive tract health, bowel health, and normal digestive function,
• Promoting healthy stool consistency.
• Supporting immune system function.

“We’re excited to expand into BJ’s — one of the top players in the Club channel with over 8 million members and growing,” said Akash Bedi, CEO for North America, Europe, Middle East and India at H&H Group (Zesty Paws’ parent company). “The Club channel is a powerful driver of household penetration and trial, giving families the chance to experience Zesty Paws at scale. With probiotics as one of our fastest-growing categories, this expansion not only strengthens our retail footprint but also positions us to connect with new pet families in a highly influential channel. We are exceptionally grateful to BJ’s Merchant Team for their exceptional partnership in bringing this launch to life.”

The retailer expansion further solidifies Zesty Paws’ commitment to growing its presence across key retail channels while maintaining its leadership position in pet supplements.