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Global Pet Expo 2014 New Products Showcase Winners

The American Pet Products Association and the Pet Industry Distributors Association announced 27 winners for the New Products Showcase at the 2014 Global Pet Expo, held from March 12-14, 2014 in the Orange County Convention Center in Orlando, Fla.

AQUATICS

Best In Show
Wonder Bubble Bubble Tunnel
BioBubble Pets

Second Place
IWish Acrylic Mini Aquarium
Cleair Aquatics Ltd.

Third Place
Betta Livin’
Pro Clear Aquatic Systems Inc.

BIRD

Best In Show
Foraging Pocket Natural Bird Toys
Fetch-It Pets Inc.

Second Place
All Natural Java Wood Bird Toys
A&E Cage Co. LLC

Third Place
Wingscapes BirdCam Pro
Wingscapes

BOUTIQUE

Best In Show

biOrbAIR Terrarium
Reef One

Second Place
Wobble Ball Enrichment Dog Toy
P.L.A.Y. (Pet Lifestyle and You)

Third Place
Astoria Cat Scratcher
Architect Pets

CAT

Best In Show
Glide ‘n Seek
KONG Company

Second Place
A-MAZE-ing Cat Furniture
Ware Manufacturing

Third Place
Kitty Connection
Innovation Pet Inc.

DOG

Best In Show
DOGSFOOD
DOG for DOG

Second Place
iFetch
iFetch

Third Place
K-9 Kannon Mini
Hyper Pet

NATURAL PET

Best In Show
Carob Chip Cookie Mix by Puppy Cake
Puppy Cake

Second Place
Bee the Solution with Harvest Home
Ware Manufacturing

Third Place
Kaytee Shapes of Nature: Butterfly, Flower, Pumpkin, and Maple Leaf
Central Garden & Pet

REPTILE

Best In Show
BioBubble Chameleon Cantina
BioBubble

Second Place
ReptiRapids LED Waterfalls
Zoo Med Laboratories

Third Place
Exo Terra Terrarium Décor Series
Rolf C. Hagen (USA) Corp.

SMALL ANIMAL

Best In Show
Scyclone Spinners
Ware Manufacturing

Second Place
BioBubble Small Animal Terra Riser
BioBubble

Third Place
Harvest Stacks
Oxbow Animal Health

POINT-OF-PURCHASE

Best In Show
4pets ProLine Sales Display
4pets

Second Place
Etta Says US Crunchy Chew Display
Treat Planet LLC

Third Place
Busy Buddy Build A Bone
PetSafe

Keeping the Fish Hobby Alive

We recently sat down with Aaron Kline, sales manager for Acurel, to talk about how the company got its start and how they develop cutting-edge aquatic products.

Q: For those not familiar with the company, tell us a little about how Acurel got its start.

Kline: Acurel was established in 1967, with a vision of keeping freshwater and saltwater aquariums clean and healthy environments for aquarists worldwide. Loving Pets had been the exclusive U.S. distributor of Acurel products, and then purchased the company in 2007.

Lou Dalwin, the grandfather of Eric Abbey, president and owner of Loving Pets and Acurel, was a founding member of APPMA, now APPA. Lou worked for Aquarium Stock Company, an aquatic company founded in [the] early 1900s, and he took over that business around 1930 and owned it through the 1980s.

Eric’s family history has such strong ties in the pet industry, so when an opportunity came along to not only distribute Acurel’s incredible product-solutions but also purchase and grow the business and product assortment, Eric jumped at the opportunity and Loving Pets purchased Acurel in 2007.

Q: You’ve been in the aquatics business for a while. How have you seen it change over the years?

Kline: The biggest competitive challenges in the aquatics segment of the pet industry center around the myriad of ways we define entertainment these days. With smartphones, video games, TV, etc., people get rewards instantaneously from stimulation and entertainment that they don’t have to work to achieve.

Retailers and manufacturers like Acurel are realizing, and acting on, the need to evolve. As a leader in innovation and proprietary delivery systems for vitamins and mineral absorption as well as water clarification, Acurel is working hard to be an educational resource for retailers so that they can offer easy-to-use, fast acting and highly effective solutions to their customers, from a starter kit, to an assortment of technology-based treatment solutions, all at affordable price points.

Q: We know you are always developing exciting products for aquariums and ponds. Can you tell us a little about your new products?

Kline: Acurel is creating new, innovative products both for the starting hobbyist to the experienced aquarist.

Acurel’s 100 percent made in the USA’s new aquatic livestock medication and treatment products include: Acurel Knockout IP (ich and protozoa treatment) and Acurel Knockout BF (bacteria and fungal treatment). Knockout IP and BF are all-natural oils combined with Acurel’s proprietary Absorptol technology to rid a fish of bacteria, fungus, ich and protozoa. Absorptol binds with these oils and delivers treatment directly to your fish for faster and more successful healing.

Acurel also offers general health liquids like Bodyguard RX and Healthguard. Bodyguard RX is a weekly vitamin booster and appetite stimulant, which will keep your fishes’ immune system up and help give them a steady appetite. Bodyguard RX also contains aloe vera for a healthy slime coat.

Healthguard is a weekly electrolyte treatment. Think of it like Gatorade for fish. It keeps their alkalinity levels up, which keeps stress levels down and promotes healthy immune systems. Healthguard also contains aloe vera, which boosts your fishes’ slime coat. Both Healthguard and Bodyguard RX contain Absorptol, which is an Acurel exclusive technology. It acts as a delivery system for vitamins and nutrients, so it takes all the vitamins and nutrients in Bodyguard RX and Healthguard directly to the fish.

Acurel Healthguard and Bodyguard Rx are for both fresh and saltwater fish. Acurel Knockout IP is for both fresh and saltwater fish, but not for use in a reef aquarium. Acurel Knockout BF is for fresh and saltwater fish, and safe for reef aquariums.

Acurel’s new solutions deliver a one-two punch to harmful ICH, parasites, bacterial and fungal organisms.

There is an entire ecosystem of bacteria in a fish tank. Sometimes when new hobbyists are setting up their first tank, they just want to get fish in it. They should realize that it is very dangerous to their fish if they do not build up this ecosystem of friendly bacteria in the tank first. This friendly bacteria gets rid of the very harmful ammonia, nitrates, and nitrites in the tank.

At Global Pet Expo 2014, Acurel will launch an Acurel Starter Kit that will be a great item for retailers to offer beginning hobbyists, offering an easy-to-use assortment of five must-have Acurel products to help you learn how to care for your tank but also to keep the fish environment clean and healthy.

 

Hear Us Roar

If you were planning to do something and suddenly learned that a substantial number of people were opposed to it, would you ignore them and go ahead?

It’s possible, depending on who they are and what it is you’re considering. 

But what if those people had the power to fire you?  Would that make you more likely to sit down with them, hear their concerns and try to find a solution?

That’s the situation elected officials face every time they consider a vote.  It’s one of the secrets behind the legislative successes of large-member organizations like the AARP and the National Rifle Association.  And it’s the reason PIJAC has been working diligently to build the pet industry’s grassroots activism capabilities.

The more we can do to effectively educate, motivate and engage local pet industry advocates each time relevant legislation comes to our attention, the more legislators will seek out our input before they introduce a bill or propose an ordinance.

To accomplish this, PIJAC has recently upgraded our online advocacy toolkit.  Using CQ Roll Call’s Engage platform, we now have the ability to more fully integrate email and social media into our efforts to make our voices heard by lawmakers. When we learn about an issue that will affect you, we can quickly and easily let you know, help you to submit a comment to your elected officials, and share it with your contact network to spread the word.

In the earliest days of advocacy, supporters were urged to write letters to their legislators. These handwritten missives gave way to the form letter and the preprinted postcard, both of which sought to make up for their impersonal tone with sheer volume of responses.  Old hands on Capitol Hill still tell stories of weighing piles of mail, for and against an issue, to gauge constituent sentiment.

When you respond to a PetAlert sent out by PIJAC, you get the best of both worlds.  Our system helps you identify your elected officials and pre-addresses your comment.  We then provide you with space to write your message. Not sure what to say or how to say it? Just click on any or all of the prepared points to add them directly into your comment.  When you’ve finished, one click and it’s sent.

Of course, we’re not the only ones who have this kind of technology. And even the best advocacy tools in the world can’t make up for a lack of participation.  That’s why PIJAC has coupled our technical upgrades with a push to grow our nationwide network of pet industry supporters.

With literally thousands of companies large and small across all 50 states and in almost every county nationwide, our potential pool of grassroots activists is huge.  We continue to work to identify and engage industry contacts so that we can make sure you and your staff are able to weigh in when legislation affects you at all levels of government.

Our strength doesn’t end with our employees and allies, either.  According to the 2013-2014 APPA National Pet Owners Survey, 68 percent of American households own a pet. That translates to a staggering 82.5 million households, many of which include more than one registered voter, and all of which are served by the pet industry.

Legislation that hurts us indirectly hurts them, as well.

When you receive a PetAlert, the first thing you should do is take action yourself.  Then, consider sharing it with your customers and supporters through your website, social media and any contact lists you maintain. Our system can even help you do it.

Pet ownership cuts across generations, income brackets and party lines. The more of your customers whom you can get to weigh in on your behalf, the harder it is for a legislator to dismiss their comments.  As an added bonus, you’ll be able to identify who among your network you can turn to in the future for outreach efforts.

By continuing to work together as an industry, we can make an impact on elected officials at all levels of government.  And the more local voices we can bring to bear on a given subject, the greater the impact.

For more information on PIJAC’s PetAlert program, or to make sure you’re signed up to receive PetAlerts, get in touch with PIJAC today at [email protected] or visit our website at www.pijac.org.

– Mike Bober

A Look Back At: The Willinger Bros.

I have been extremely fortunate to be able to live my hobby as a career my entire business life. I started out as a pet retailer and through hard work was able to be involved in all aspects of our business.

This experience has allowed me to travel worldwide, and visit and become friends with major pet product producers all around the world.

Today, as I work trade shows worldwide selling K-Line Pet Products, I deal with great young entrepreneurs who have almost no knowledge of who or what innovations paved the way for the success they enjoy today. As there are no books and nowhere to go today to learn about our rich past or the individuals who built the pet business from the ground up, I thought I’d start the process with a story about The Willinger Bros.

The Willinger Bros., Harding and Allan, were extraordinary in their vision of the future. They started a small firm called Wil-nes with their cousin, Harold Nestler, that launched most of the innovations we now take for granted in the aquarium field. Allan developed some of the first pumps, heaters and filters for aquarium use.

For example, heaters consisted of separate heating elements and themostats—two products and no pilot light.  Allan put them together in one piece and added the pilot light. At first they made these products in the kitchen of their NYC apartment with help from their parents and friends.

They sold the products to aquarium dealers in and around the city—many of whom sold out of their homes, not storefronts. The selection of fish was mainly goldfish and livebearers. This is how it all started.
Wil-nes became the Metaframe Corporation, which launched the following patented exciting new innovations: The Hush 1, 11 and 111 Air Pumps, The Adjustable Aquarium Heaters, the Dynaflo Power filter which led to all the hang on power filters we know today, the Aqua Vac, the first mass-produced stainless steel aquariums in multiple sizes, the first lighted Aquarium Hoods, the first realistic, plastic aquarium plants, the first mass produced corner and plastic injection molded undergravel filters.

And Metaframe was responsible for packaging products that had never been packaged before: Packaged filter media, packaged aquarium gravel, and a host of other conveniently packaged accessories like air tubing, algae scrapers, plant sticks, granular fish foods, and, last but not least, The Habitrail.

Allan Willinger was the fish keeper, engineer, inventor, designer and a strategic thinker who was almost always in the background. He also was the father of Jon Willinger of JW Products fame.

Harding Willinger was the expert marketer who, with Allan’s help, made sure all packaging met their precise expectations. Harding was also a brilliant businessman who saw the potential in the pet business and built the first national distribution system to get their products to the masses. Harding’s vision required more capital, so they sold a good portion of the Metaframe Corporation, to the Mattel Corporation and that’s when we saw monumental growth. His vision brought the first national advertising on TV and in national magazines such as Look and Life of Aquarium Kits and The Habitrail. Allan and Harding dreamt up a national campaign in search of a “Teddy Bear Hamster,” and help make gerbils big business.

At the time there were only a few small distributors in the U.S., and there was one in Chicago with a talented sales team. Harding recruited Pete Peterson to move to Florida, Walt Ebers to move to Los Angeles, and few others to distribute the Metaframe line to key markets. Many didn’t have enough funding, so Harding helped with liberal terms and big inventories.

Harding helped fish and animal suppliers make livestock available. On a trip to San Francisco, he found a young firm collecting brine shrimp for fish food.  Harding used Metaframe’s muscle to build the San Francisco Bay Brand of live and frozen foods.

After selling out of The Metaframe Corporation (and living up to their non-compete agreement), the Willinger Bros. re-entered the industry with Second Nature Aquarium Products.

The first launch was the Whisper Air Pumps. The Whisper pumps were made in Japan by the same factory that made the original Hush pumps. Allan said he learned a lot through his early years, and with Second Nature he was able to reach perfection. The Whisper pumps had a revolutionary silicone flapper valve and diaphragms in more sizes than imaginable. With the Plantastics aquarium plants Allan spent months making sure that each leaf was etched to ensure that it was a good surface area for beneficial bacteria to grow.  This was in addition to making sure the plants were the most realistic and lifelike possible.  I’d be remiss if I didn’t mention the success of the Whisper Power Filters and the revolutionary Bio Bag that sold by the millions.

After selling Second Nature to Tetra, the Willinger Bros. retired. Sadly, both have passed on, but not without leaving a tremendous legacy. Allan’s son and Harding’s nephew, Jon Willinger, practiced law before joining the family business. He recently sold JW Pet to PetMate. Jon had great teachers, learned well and built his own legacy.

Besides their brilliant vision, marketing and product innovations, the Willinger Bros. paved the way and shared their love of the pet business with all those who worked with them, as well as for many other pet industry counterparts. They were gentleman to deal with, helped anyone who needed it and did business that was an example to all.

I was blessed to have these two as my mentors and fortunate to be able to learn how to do business by example.

– Phil Cooper

Coconut Skyrockets in Popularity

The vast array of supplements available on the market can easily overwhelm even the savviest of pet enthusiasts. While most pet owners understand the advantages that supplements like fish oils and glucosamine offer to pets, not as many are aware of the many benefits of coconut oil.

Coconut oil received a bad rap in the early ‘90s due to its high level of saturated fat. While virgin coconut oil contains 90 percent saturated fat, it has proven to be very beneficial to humans for everything from heart disease to bolstering immunity due to its unique string of medium-chain fatty acids. Since most of the saturated fats in coconut oil come from medium-chain triglycerides, coconut oil is considered an easily digestible source of energy.

And now the pet industry is seeing it become a major trend in helping to keep pets healthy, too.

“Coconut oil is rapidly gaining recognition because of its unique health benefits,” Ryan Phillips, COO of Wholistic Pet Organics, said. “Besides giving your pet a beautiful, glossy coat due to its high fat content, coconut oil contains lauric acid, a medium-chain fatty acid that can help combat bacterial, fungal and viral infections. Lauric acid, most commonly found in ‘mother’s milk,’ also helps support the immune system. Our unrefined, virgin coconut oil is not treated with chemicals or exposed to high heat, which makes it richer in phytonutrients and polyphenols, [which act as antioxidants in the body] than refined coconut oil.”

The Tree of Life

Nearly every part of the coconut can be utilized in the animal industry. ZooMed utilizes the husks of coconuts into its Eco Earth Loose Coconut Fiber Substrate. This results in an eco-friendly product that can be safely composted and recycled into potted plants or gardens. It is ideal for setting up naturalistic terrariums, naturally breaks down odors and is safe for most reptiles.

Many report that a very light application of coconut oil can help resolve issues like fungal infections or cuts in reptiles prone to skin conditions. This is also particularly helpful when an animal is shedding.

Others report that tiny amounts of coconut oil can assist in gut load.

According to Phoenix-based Tropic Zone, coconut water is a common supplement among bird enthusiasts. Parrots and other birds also enjoy the benefits of coconut when it comes to playtime.

Also, according to Tropic Zone, the shell of a coconut can be cut and drilled, then strung with other toys to help encourage play.

Crunchy pieces of coconut can help alleviate boredom while promoting dental health and keeping pets entertained with unique textures.

“CocoTherapy Coconut Chips are a rich source of dietary fiber, making it a great supplement for dogs with sensitive digestive tracts, such as those suffering from IBB or colitis,” Carmina O’Connor, co-founder of CocoTherapy, said. “We’ve heard from many pug owners, whose pets have had anal gland problems, that CocoTherapy oils and chips have virtually eliminated problems with impaction. Our Coconut Chips are designed for maximum digestibility, while providing all the beneficial nutrients from medium-chain fatty acids.”

Use In Pet Foods

Because of coconut’s many benefits, the industry is beginning to see it appear in pet foods.

Lucy Postins, founder of The Honest Kitchen, said they have been incorporating coconut oil and the flesh of coconuts into their food and treats since early 2006.

“Many of the benefits discovered in humans can also be translated to pets,” she said.

Other pet food companies are also taking advantage of this super food.

“Dogs and cats need fat in their diet,” Matt Koss, founder and president of Primal Pet Foods, said. “Medium-chain triglycerides are difficult to find in nature, but they offer a substantial benefit that delivers a unique saturated fat. We use 100 percent organic virgin coconut oil in our raw, frozen and freeze-dried line of Formulation products.”

They are also quickly being a favored addition to treats.

“Dogs, like people, can run out of energy while exercising,” Chris Meiering, director of marketing for Zukes, said. “By including coconut oil in our Power Bones, our treats provide a source of sustained energy before, during and after an activity. This one nutritious treat gives dogs all the healthy energy they need to maintain an active and healthy lifestyle.”

In 2013, Party Animal launched its Cocolicious line of dog food The product is available in six flavors, ranging from Organic Chicken & Beef to Lamb & Wild Caught Salmon.

“Coconut oil has gained mainstream awareness for its health benefits in humans, and it’s now time for animals to benefit from this amazing, nutritious ingredient,” Daryl Abrams, founder and CEO of Party Animal, said.

Medium-chain fatty acids are added to most baby formulas, even those designed for dogs and cats. Wysong Mother’s Milk is one such formula that is designed to mimic the complex formula of lactating animals, utilizes coconut oil as a source of MCTs.

Coconut As a Super Food

Coconut oil is a neutraceutical that contains natural antibacterial, antiviral and antimicrobial properties. In pets, it can soothe cracked paws, reduce arthritic pain and decrease inflammation. Since coconut oil is primarily composed of medium-chain fatty acids, it is also beneficial for increasing metabolism and supporting weight loss.

Coconut oil naturally contains caprylic acid, which has been proven to help combat yeast infections and support natural ear and skin health. It naturally contains digestive enzymes and probiotics to support good digestive health.

MCFA, which naturally occurs in coconut oil, has also been found to be effective in preventing parasites, such as Giardia and protozoa. When applied topically, injuries heal much more quickly and its natural antiviral component can help disinfect abrasions.

– Stacy Mantle

Having Fun With Ferrets

When it comes to categorizing pets, ferrets get lumped in with small animals, but they should probably have a category of their own.

They are part of the Mustelidae family, and not rodents, like most other common small animal pets, which means they have somewhat different behavior patterns, and a longer lifespan, ranging from 8 to 12 years. They are also obligate carnivores, the same as cats, which means they need protein rather than grains for a healthy diet.

The ferret category is a small one, but thanks to the devoted nature of ferret owners, it is a niche category that can be important to a retail business. Of course, having ferrets for sale can help drive sales of other ferret products, but it’s not a necessity.

In order to become known as a ferret-friendly store, keep a variety of different brand foods in stock, make sure your associates are well-versed in the basics of ferret care, and stock some fun accessories. With just a little bit of shelf space devoted to ferrets, you can become the go-to destination for ferret owners.

Food: Think Variety

When stocking ferret food, make sure to get a few different brands.

“Ferrets are notoriously picky eaters, and by offering only one brand of ferret diet, you might not meet your customers’ needs,” Gail Shepard, director of marketing for Zupreem, said.

Retailers need to keep in mind that many ferret owners have more than one ferret, and each animal will prefer a different food.

“Often, ferret owners will buy two or more varieties of food and mix them together, and then the ferrets pick out what they like to eat,” Shepard said.

When choosing which foods to stock, think all natural and grain free. Just like other pet owners, people with ferrets are paying attention to the quality and nutritional content of their pet’s food, and knowing it’s made with all-natural ingredients appropriate for ferret health, is an important factor when making a purchase. EVO Ferret Food is grain free and potato free, and comes with high levels of turkey and chicken for the carnivorous ferrets. The brand just got a packaging makeover, with a new design to more effectively communicate the benefits of the food.

Zupreem, known for its Premium Ferret Diet, expanded its offerings to include a grain-free option a few years ago.

“Both are high-protein, corn-free products that are popular with ferret owners,” Shepard said.

Marshall Pet Products also has a grain-free option, Carnivore Plus, which came on the market in 2013. It’s a good alternative to its popular Premium Ferret Diet, one of the first ferret foods to come out.

Supplements and Treats

Everybody likes to give their pets treats, and ferrets are no different. Marshall Pet Products has a line of Bandits treats for ferrets, with popular chicken and bacon flavors. Bright new packaging helps these stand out on the shelf. The company also has a new offering, their Goodbye Odor line.

“Our GoodBye Odor treat was developed after customer feedback,” Linda Cope, global marketing manager, said. “The original item was a liquid to put in the water, but sometimes ferrets don’t drink their water.”

The treats are a new option that not only help neutralize the ferret’s natural musky scent with natural ingredients including yucca schidigera, but also help build the bond between the ferret and the owner.
A food and nutrition category wouldn’t be complete without a supplement, and Nupro offers a supplement designed specifically for ferrets. While it’s not a new product, the all-natural supplement fits in with the trends customers are looking for.

“A supplement is a good way to complement a ferret’s diet and make up for the amino acids and enzymes they’re not getting by living life indoors,”  Janis Gianforte, president of Nupro, said.

The combination of liver, kelp and flax seed will help with digestive issues as well as improving the ferret’s skin and coat.

Living the High Life

While ferrets are often allowed to roam freely through their houses, they still need a cage for at least part of the day or night. A well-stocked ferret department will not only include a few cage options, but also plenty of accessories to make the cage colorful and interactive. Ferret Nation has a high-end line of cages that are popular in part because of double doors that open the full length of the front.

“Ferret owners are really into decorating their cages, and these doors make it easy to access the cage for either cleaning or decorating,” Tara Whitehead, marketing manager of Midwest Homes for Pets, said.

Ferret Nation also provides plenty of accessories for the cages, all in coordinated colors of teal and purple fleece.

“We did a lot of research with ferret groups and bloggers before coming out with our designs,” Whitehead said.

Ferret Nation supplies shelf, ramp and pan covers customized for their cages, to help protect ferrets’ sensitive feet. They also have a fun, hanging bed called the Cozy Cube.

“The Cozy Cube was designed after finding that ferrets like to nest inside things, but they also like the sensation of hanging,” she said.

Marshall Pet Products also offers a nice variety of hammocks, toys and accessories to fill up the cage.

“We’ve created themes for a lot of our accessories, to give customers some options when decorating their cages,” Cope said.

A banana hammock and hanging monkey work well for a jungle theme, and the frog lodge and turtle tunnel can turn a ferret’s cage into a pondside retreat.

With new items and new packaging, your ferret shelves are sure to pop. Be sure to highlight the products with an endcap or special display.

Pampering Pets to the Max

Whether in the grooming salon or at home, customers want to give their pets the same exquisite spa treatments they like to get themselves.

These can be services a groomer offers, like the “Pampered Pet Package” at Smoochie Pooch in Indiana, that is an in-between full groom package for those who want to spoil their dogs a little bit.

“We offer Blueberry facials and relaxation massages,” Scott Wasserman, a groomer at the salon, said. “We also have a bi-weekly maintenance program called Pampered Pet. It’s a bi-weekly bath, nails, ears and face, feet and sanitary trim.”

Herbal wraps, mud baths and exfoliating salt scrubs are also popular.

One such canine spa treatment is Madra Mór Muds. They are formulated by a natural and organic chemist with a background in immunology. It is a detergent-free, chemical-free product that cleanses, protects and rejuvenates pets.

Their ingredients include organic aloe vera powder, rice bran oil, borage oil, zinc, colloidal oatmeal and allantion. Specific products include: Mobility Mud to help arthritis pain, Shed Safely Mud to help dry skin and excessive shedding, Soothing Mud to treat hot spots and Flea Relief Mud.

One hot trend is for groomers to offer Reiki, which can be done in many retail environments.

“What it does is stress reduction and relaxation,” Pennie Stone, who practices in Texas, said. “It will improve health and enhance the pet’s quality of life.”

Plethora of Products

When it comes to products, there is no shortage of ways for customers to pamper their pet or for groomers to use as add-ons to a regular grooming session.

In addition to offering a full line of dog shampoos, which include Oatmeal Shampoo for dogs with itchy skin and coats and a Coconut 2-in-1 Dog Shampoo and Condition, Warren London also offers a full line of dog nail polishes, moisturizers and colognes.

Their Hydrating Butter is a leave-in conditioner that is a non-oily intense hydrating treatment for silky smooth skin and coat. The extract used is a natural humectant that moisturizes and adds vital nutrients with a soothing scent. It works especially well on dry and damaged skin, coats and paws, as it leaves a dog’s coat looking shiny and smooth.

“Wet Kiss” by Warren London is an all-natural dog cologne that was built to be long lasting while also having aromatherapeutic properties. Because of its organic nature, the product can be sprayed onto a dog as much as needed to keep the pup smelling great.

Cardinal Pet Care’s line of Viva La Dog Spa is all about pampering a pet. They have a variety of shampoos, spritzes and Moroccan oil.

Easily absorbed by hair and skin, Moroccan oil gives a smooth finish and infuses a bright shine to the hair. It reconditions dry, damaged hair and coats that may be affected by heat, wind, salt water, chlorine water, color, antibiotics or diet. It moisturizes and hydrates the hair, making it easy to detangle.

It is recommended and especially good for Bedlingtons, Coton de Tulears, Poodles, Bichons dogs with extra-long hair, like Afghans, Collies, L’Hasa Apsos and dogs with very thick coats. It is also good for coats with faded color.

Tropiclean also has a special line of spa products for pets, including their Renew Shampoo, Fresh Shampoo and Comfort Shampoo.

High-Class Pedicures

Long gone are the days of just clipping a pet’s nails. Instead, there are special nail polishes and paw treatments to ensure a pet’s paws are in tip-top shape.

Pawdicure Polish from Warren London comes in 13 colors, is water-based, odorless, non-toxic and dries in less than 40 seconds.

Pet Head offers super-fast dry, one-coat, easy-to-use dog nail polish that is free of toulene and formaldehyde. It comes in four colors: Happy Pink, Fun Purple, Cool Teal and Love Red.

Another company that offers a variety of nail paint products is Espree. Their Bark Art Nail Polish Pens comes in a variety of colors, as does their regular, quick-drying nail polish. They even have combo packs.

Also from Espree is their Paw Balm, which can be particularity useful during extreme weather. Paw Palm conditions rough elbows and burnt or cracked pads. It moisturizes dry, cracked noses, too.

Get Gorgeous

Bobbi Panter offers a full line of spa products that are salt-free, tear-free and highly concentrated, allowing for twice as many washes per bottle. It also won’t wash off topical flea remedies.

Their Snarly Dog Detangling Spray is a leave-in detangler, conditions de-mats, removes tangles and adds sheen with macadamia oil and wheat protein. And, they didn’t forget about cats when they created their products like the Gorgeous Dry Dog and Car Spray, which is a spray-on, wipe-off, no-rinse shampoo for dogs and cats that cleans and enhances skin and fur while leaving a light peach fragrance.

Some groomers, or pet spas, are offering treatments you might likely find in a human salon, like brightening treatments, such as Bio-Groom’s Super White Coat Brightening Shampoo.

A coconut oil base formula enriched with protein, Super White is a mild, high-quality shampoo specifically developed for white and light colored coats. Special whiteners and pearlescent brighteners add brilliance and sparkle to the coat.

Double-Coated Breeds: To Clip or Not to Clip

Ask a room full of groomers if they think double-coated breeds should be clipped and you will find that this is one hot topic.

Reactions range from, “Shaving a double coat is unethical, I would never do it,” to, “I try to educate the owner so they understand the risks, but if they still want the dog clipped I will do a nice, professional job of it,” and even, “I shave my own double-coated pets, they seem much cooler and happier when I do.”

So what is a groomer to do?  The controversy seems to be rooted in several facts.

Visual Appeal

A closely clipped double coat just looks bad.

“Fugly,” Regina Steiner, a groomer, said. “Ever seen a shaved German Shepherd?  Not pretty.”

No matter how nicely the groom is executed, taking off that glossy guard coat leaves the dog a whole different color in many cases, and the fuzzy clipped undercoat that remains appears dull and lifeless.  If the head and tail are not shaved the same length, they retain the normal color and sheen and can be more than tricky to blend to “match” the body coat.

Change In Coat Condition

Due to the way canine hair grows, sometimes a short clip results in limited, slow or uneven regrowth. This phenomenon, known as “post clipping alopecia,” is somewhat of an enigma, but it seems to happen more often in older dogs, dogs with underlying  heath compromises or dogs who suffer sunburn after a very short clip.

“It’s important to recognize that on double-coated breeds, the undercoat grows on a different cycle than the primary hairs,” Barbara Bird, a groomer and grooming educator, recently wrote.  “The secondary hairs are on a shorter growth cycle.  Primary hairs of Northern Breeds do not shed as often, and can take years to regrow.  Sometimes when we shave these breeds, the coat never comes back in the same, especially if shaving is done repeatedly.  Shaving can permanently change the ratio of secondary to primary hairs, resulting in a fuzzy, thicker coat that is more difficult to maintain, or a sparse, patchy coat.”

The “Insulation” Factor

Experts argue that a dog’s hair coat does more than help keep the pet warm when the weather is chilly, but that a properly maintained double coat also insulates the pet from heat. When double-coated breeds undergo normal seasonal shedding, which is triggered by longer daylight hours, they drop much of their undercoat.

If this shedding coat is properly maintained and removed by brushing, bathing and drying, what is left is a small to moderate amount of undercoat and the long, glossy guard hairs.  This longer, but reduced coat, helps to defend the pet from hot air, overexposure to the sun and even from biting insects.

Conversely, if the shedding coat does not drop out properly, the dog is left with volumes of dense, matted undercoat clogged up in the primary hairs.  This can be a nightmare for the pet, the owner and certainly for the groomer. Such a coat does not “breath,” and an overheated dog with the potential for  skin problems is often the result.

Bathing such a coat with a system designed to help remove packed undercoat, such as the Sav-Ur-Fur system, utilizes products that help smooth the hair shaft to encourage detangling and lifting away from the skin. For example, Best Shot shampoo and conditioning system, and careful use of a high-velocity dryer can help to save a badly matted double coat.

There are some cases, however, when there is little choice but to clip a neglected coat and hope for the best.  Groomers and pet owners both report that a freshly clipped dog often acts like it has a new lease on life, behaving quite peppy once  the dense coat has been removed.

There is a nice compromise solution for double-coated breeds that have been reasonably maintained.  If the pet owner is concerned about the animal being too hot, the groomer can offer to remove as much undercoat as possible, and then clip the pets sanitary area and under chest from the front legs and continuing down the underline.

Go quite close, using a 4, 5 or 7F blade.  This allows dogs to cool themselves by exposing their shorn underside to cool surfaces when they lie down.  Utilizing snap-on combs, scissors or “chunkers,” the longer hair of the chest, ruff and rear legs can be sculpted to remove much of the length, without  completely shearing the guard coat or excessively compromising the look of the dog.

This is an excellent time to educate the pet owner about proper brushing at home, the benefits of regular professional grooming, and how a well-groomed double coat not only looks wonderful, but helps protect their precious pet.

Preservatives Are Out, Fresh Is In

A well-balanced diet is the foundation for a healthy lifestyle.

With life becoming faster paced and on the go, it has become a challenge for parents to keep fast foods and sweets out of their children’s hands on a daily basis. Even pet owners have, now more than ever,  run into the issue of their pets becoming overweight while lacking proper nutrients.

But one must remember the term, “moderation.”

Sweets and treats are not the enemy, and instead should be used sparingly and with purpose.

Every bird enjoys a snack every now and again, and should receive them as long as they are kept on an otherwise balanced diet. By allowing birds to sample multiple types of treats, it will not only expand their pallets, but down the road, can make for simpler trick training and behavior modification.

No More Preservatives

Human trends are carrying over into the world of companion animals. Gone are the days of artificial food colorings and preservatives. Man-made fillers are now being replaced with all-natural ingredients.

Many pet food companies are now using human-grade ingredients to ensure pets are enjoying the highest quality product. Dog and cat food companies now offer refrigerated foods that include fresh meats without the use of preservatives, and avian food companies are following suit, providing customers with  natural food and treat choices using fresh ingredients such as dehydrated fruits, vegetables and seeds.

Erik Christopher, president of Mango Pet Products, Inc., located in Rhode Island, explains that treating pet birds to a snack no longer means having to choose commercial foods.

“Offering this advice to your customers can be beneficial to both your customer’s and their bird’s well-being and your store’s bottom line,” Christopher said.

By providing customers with a variety of options, Christopher said, bird owners can either purchase healthy pre-made treat options or make their own.

By stocking shelves with treat bites such as Lafeber’s Nutri-Berries, which contains 26 percent pellets as well as papaya, pineapple and mango, or offering simple dried ingredients like raw seeds, unsalted nuts, dried cranberries, broccoli, peas and raisins, owners can choose the products that best suits their bird.

“Why not suggest them to make a variety of nutritional snack foods themselves as a 2014 New Year’s resolution and a personal commitment to their pet,” Christopher said.

Stocking shelves with several healthy and well-rounded treat options will allow for a larger variety of customers to successfully treat their birds and keep them happy and healthy.

“Your customer will be happier knowing that you’ve guided them with a nutritionally balanced snack selection and appreciate your store,” Christopher said.

Varying Tastes

A customer who knows their bird’s species and personality can make an educated guess as to what they may prefer, but tastes are constantly changing. Once a treat becomes regular and boring, birds may not have as strong a desire to work for their reward.

Ginny Lovett, owner of BirdSmart, located in San Diego, Calif., said the more treat options customers and birds are given, the better.

“We offer numerous types of treats since all birds don’t like the same thing,” Lovett said.

BirdSmart carries various flavors of Kaytee Fiesta treat products, such as Pop-A-Rounds and Treat Sticks, in a variety of flavors. The sticks are honey treats covered in different fruits and seeds, like dried blueberries, dehydrated carrots, toasted wheat flakes, flax seed and millet.

Kaytee’s Southwest Blend is another choice to stock for owners of large species parrots, such as macaws and cockatoos. This blend contains whole peanuts, coconut, dried red peppers and hulled pumpkin seeds, which provide not only a healthy alternative to processed treats, but stimulate the bird by allowing them to crack the shells and maneuver the food with beaks and feet.

BirdSmart also carries Ecotrition products, like the Grains and Greens blend, which is specifically formulated for cockatiels. This blend can be given as a treat by mixing it in to the bird’s regular diet to spice up the routine while adding a vitamin and mineral-enriched supplement.

If a customer prefers pelleted treats, Lovett recommends Harrisons and Roudybush products.

Roudybush Rice Treats allow owners to treat as much and as often as they choose. These rice treats offer a healthy and low-calorie alternative to seeds and nuts, and contain no added sugars or coloring. The pellet sizes come in “big or little” to appropriately feed various size birds.

Harrisons Power Treats are not only a healthy treat option, but can also be utilized as a transitional food  for weaning or aging birds, as well as those who are transitioning from a seed to pelleted diet. This treat offers supplemental energy by incorporating a balance of fatty acids, and includes organic Brazilian Red Palm fruit oil.

“We try to encourage our human-grade dehydrated fruits and high quality nuts for the larger birds; for instance, macaws that need the large nuts for fat, etc., a hazelnut are good choices if the bird likes them,” Lovett said.

The Purring Parrot, owned by Maria and Patrick Brinson in San Diego, Calif., pride themselves on their natural treat options.

“We try and keep all our ingredients healthy so our products are made without sugar, salt, soy, artificial ingredients, milk or preservatives,” Maria Brinson said. “We also use most human-grade ingredients.”

By eliminating the amount of processed ingredients as well as dairy products, which are difficult to digest for birds, The Purring Parrot can offer treats that are similar to foods found in a bird’s natural habitat. The more fresh fruits and vegetables available, the better, and offering smalls amounts of unprocessed nuts and raw seeds is greatly beneficial.

The Purring Parrot is a specialty bird store as well as a boarding facility and bakery, where bird guests are treated to the confections fresh from the birdie bakery.

“Our birdie muffins are very popular,” she said. “We have five different kinds, but the Fruit Anise nut is the most popular. We also have our own stovetop mixes, seed mixes, sprouting mix and cooked grains.”

– Erin Salley

The Scale Count: Your Pet’s Legality

By the time this column is printed, we should know if a beautiful icon of reptile keeping is now lost to American hobbyists forever.  That animal is the common boa constrictor.

The red tailed boa constrictor has proven over decades to be a great pet for intermediate to advanced hobbyists, but now she is on the chopping block, thanks to some shoddy science, the USFWS and the misguided agenda of a couple off-the-wall animal rights groups.

I remember as a child catching and keeping many colubrids like garter snakes and rat snakes, but when I was old enough and educated enough to move on to something more exotic, the boa constrictor was my new found love.  I would eventually go on to keep and breed Burmese and reticulated pythons, both of which are more than capable of being very calm and amusing pets when kept by responsible keepers with the proper space to house them correctly.  Both, unfortunately, are under or have fallen to the same persecution as the boa.

Ruby was one of my first loves, and to this day remains the reason I am still enamored with large constrictors.  Even my mom, who was not crazy about snakes in general, found the beauty in Ruby’s pattern and was very pleased by her slow, deliberate movements as opposed to the many wriggling, writhing colubrids I’d brought home before.

I got Ruby as a yearling when I was 9 years old. Sadly, she passed away when I was 31. For 22 years, I enjoyed walking around with her, sitting in the living room with her, and educating those friends and family who had irrational fears of snakes. I used her as an ambassador animal in school presentations and even as a therapy animal at some retirement homes. Ruby helped many people get over their fears and never struck at anyone in her 22 years. She was an old, trusted friend whose memory will never be lost, but I am not sad in her passing because that is part of the education you get when you do decide to keep animals. What makes me the most dismayed is that my sons may never know what it is to enjoy a boa constrictor as a pet for themselves.

There is a huge problem in our beautiful country right now, and that is the under education and misguidance of the public by underfunded biologists looking to collect bounties by signing off on any study with a paycheck attached to it.  There has been an enormous controversy over the Florida Everglades and some Burmese pythons that escaped during a hurricane, the majority of which Mother Nature dealt with herself. Of course, animal rights groups painted that as a pet industry problem.

Now, don’t get me wrong, I am all for responsible keeping of animals for the safety of people and the animal. What I must oppose are the crooked agendas of organizations who decide to make a living by stripping the rights of fellow Americans to enjoy their boas, frogs, and dare I say, cats and dogs. These people have strategies and decide which section of the pet industry to attack on their way to snuffing out the whole thing.

Their newest attack seems to be on the constrictors, with another proposed federal ban being presented to Congress again. They’ve already been victorious with several of the largest animals, and so they continue down the line now with reticulated pythons and boas. And after that, they set their sights on ball pythons. Ball pythons? The barely 4-foot shy serpents who’d rather roll into a ball than fight, ball pythons? Yes, those ball pythons. Now you see the problem with shoddy science.  While I realize many of you reading may not keep or even like our scaly friends, we must stand united. We must work together because, today, it is all the large beautiful constrictors we’ve kept for decades without problems. Tomorrow it is goldfish, hamsters, and then cats and dogs.

In my opinion, there are no bad animals, only bad keepers. But like any other industry, we cannot allow the few rotten apples to ruin the barrel for the vast majority of responsible, amazing hobbyists with whom I am proud stand with.

As a member of both the reptile community and pet industry for more than 20 years, I must implore all animal keepers, pet store owners and pet professionals, even dog walkers and groomers, to help in the struggle the reptile community is in right now. We must show a unified front as animal lovers, and when they come for your birds, we’ll be there and when they come after the cats and dogs, we’ll be there, too.

Please contact United States Association of Reptile Keepers at www.usark.org or the Pet Industry Joint Advisory Council at www.pijac.org, to find out more information on proposed laws and how you can help. Your pet’s legality may depend on it.

– Rob Stephenson

Keeping the Right Inventory to Avoid Lost Sales

Last issue, we examined how to properly price your reptiles, ensuring that your store makes a profit from not just your sale of reptiles, but also to ensure repeat business through food, equipment and other secondary sales. This time around, let’s take a look at how to maintain your inventory so that you can avoid lost sales.

Inventory in the reptile trade means walking a tenuous balance. If you keep too few reptiles in your store, your store will sell out quickly, leaving open cages and lost sales until those cages are full again. If you stock too many reptiles, you run the risk of your animals sitting on the shelves, becoming the dreaded “store mascots,”or even dying, if your staff is not adequately trained to care for the influx of reptiles.

The key to walking this balance lies in your ordering. Consider regularly ordering your reptiles every   7-14 days, if priced in the manner we discussed last issue. While this might seem excessive in terms of shipping cost, the cost to have reptiles shipped to your store is decidedly less than the aggregate cost of extended care and feeding for a reptile that’s been in your store for more than 3-4 weeks.

Small, frequent orders allow you the flexibility to adjust to customers’ buying trends, and ensures that your cages are always full. Less regular shipments can result in imbalanced displays as customers buy out the popular animals and your store is left waiting to sell off the last few reptiles. Empty displays equate to lost sales. Smaller, regular shipments keep those displays well-stocked and attractive to potential customers.

Also, consider the structure of your reptile sales. Our recommendation is to keep approximately 80 percent of your reptile stock as “standard,” with the remaining 20 percent rotating or seasonal. This provides both a sense of newness for your customers, who will ideally be back in each month for food or the like, and are interested in checking out the new stock, while providing all the basics that a new reptile owner would need to begin. Further, having a set core of animals allows your staff to learn and adapt to care for those animals easily.

Once you have such a pattern established, a savvy store owner will shape their reptile supplies around items meant for those core animals. Keep food and other supplementary materials for those animals always in stock, as your store will make significant profit from these materials.

Again, staff training is key here. If a corn snake, for example, needs a specific heating coil in the cage, your staff should be knowledgeable enough to make that sale to a new reptile owner. Only after your core animals are established should you consider changing out displays for seasonal sales or promotions.

Sales and promotions offer a particular challenge. While a sale on a given animal may double or even triple sales, sales also require more frequent restocking and reordering. Note that restocking does not simply end with the reptiles themselves.  Be sure to have plenty of food, tanks, heating and lighting options, and more before offering a major promotion. Those sales mean just as much as the reptiles themselves!

This flexibility must also carry over to your reptile habitats and displays. Consider using multipurpose caging that can easily be changed out, based on the reptile’s needs. If you run out of a certain species early, it can be an easy matter to change over that empty cage and display another animal. Key to this strategy is ensuring that your staff knows how to properly care for the given animals. Efficient training in best reptile practices encourages your staff not only to do their job better, but also allows them to be a resource for your customers.

One last danger, regarding reorders and stocking, is that of how to properly keep your reptiles while in your store. While some animals can be kept together, many cannot due to safety concerns.  Care is of the utmost importance here.

Bearded dragons, for example, can usually be kept together. But if your bearded dragons are not fed on a regular schedule, they can, and will, nibble at one another’s toes and tails, leading to injury. King snakes often feed on other snakes, so caging them with others, even of the same species, will result in disaster.

Our next article: The Veiled Chameleon, an often-misunderstood reptile that can do big things for your bottom line.

Colorful Foundations

Got a listless lizard in your store? Instead of being tired or sick, maybe he just woke up on the wrong side of the substrate. Which begs a bedding question: What reptile cage bottom contents are you using in your retail displays and recommending to customers?

Reptile bedding materials have come a long way from the days when chocolate and vanilla, aka bark and sand, were the only two primary options for sale. Today, there’s more variety than ever before, as reflected in expanded product choices, brands, natural sources and colors.

Case in point: glow-in-the-dark calcium carbonate sand, as offered by RepTerra. The newest color in the manufacturer’s premium sand series really pops when the lights go out, perfect to create a buzz with kids and families.

Also available in permaglo pink, granite red, slickrock red, white, black, purple, green and blue, this product is designed to reduce impaction problems common among reptiles that are housed on silica sand, wood shavings and other substrates, and is safe for desert species of snakes and lizards, along with tortoises. The right colored sand can create eye-catching contrast in a habitat and liven up an otherwise bland display.

Natural Options

Herp bedding has long focused on replicating naturalistic substrates that mirror the animal’s native environment. It’s a big reason why, for example, sand isn’t going out of style anytime soon for adult desert species. But manufacturers are also incorporating more eco-friendly features in their offerings nowadays, as evidenced by an increase in biodegradable bedding products and substrates made from sustainable materials, such as paper pellets sourced from recycled newspaper.

Zoo Med’s Eco Earth Loose Coconut Fiber Substrate, for instance, ties into the naturalistic terrarium theme. Boasting an “all-natural green product,” this bedding is made from the husks of coconuts and can be safely recycled into gardens or potted plants, or composted.

Another example is Exo Terra’s Coco Husk Terrarium Substrate, ideal for tropical terrariums housing salamanders and frogs, and comprised of compressed coconut husk from tropical Asian plantations. The product not only increases humidity in the habitat, but stimulates natural burrowing and digging activity.

Zilla makes a worthy sand alternative that can also be easily composted. Ground English Walnut Shells Desert Blend for desert critters serves, which serves as an outstanding heat conductor, while also encouraging instinctual digging and burrowing behavior. If you’re worried about herps walking on jagged walnut shells, relax, the shells are ground to a uniform size.

Everyone Has a Favorite

Ask Charlie Soto, manager of Jules Pet Shop in Chicago, which reptile substrate he prefers using and stocking and he’ll tell you it’s Aspen all the way. These scent-free shavings remain the utilitarian cage liner of choice for many retailers and pet owners alike. The likners are highly absorbent for easy cleaning, applicable for most species of lizards, snakes and tortoises sold by pet stores, almost entirely dust-free for hypoallergenic safety, and void of any hazardous oils often found in other wood-based bedding.

“Yes, there’s a lot more substrate choices today than years ago, but Aspen is the top seller in our store,” Soto, said., adding that his customers are shifting from bark and sand to Aspen in growing numbers. “In our store, attractive substrate colors and hot new bedding products on the market aren’t what excite pet owners; they’re more concerned about low price, which can make Aspen appealing.”

Douglas Matuszak, owner of Boa Basement, a Cleveland-based reptile breeder, agrees that Aspen is a safe, all-purpose choice.

“It’s an effective moisture absorber, and it makes spot cleanups easy within the cage. Our animals seem to thrive on it,” Matuszak said. “But whatever substrate you use or carry, you want to stay away from any large chunks with coarse edges, as they’re not conducive to nesting and breeding and can cause impaction. Do your homework, as certain species can react badly to certain bedding materials.”

Owners can react badly to substrates, too, which is why Robert Walter, co-owner of Reptile Island, a retailer with three locations in Southern California, recently switched from alfalfa pellets to paper pellets for desert species.

“When water spilled on the alfalfa pellets, it would sometimes get moldy and smell bad, which you don’t want in your store,” Walter, whose top selling substrate is Zoo Med’s Repti Bark, said.
Soto says it’s smart to showcase different substrate products in your setups and live reptile displays.

“The customer’s got to see it in use,” Soto said. “Plus, it’s a good way to show off a bit of color. But it’s important to change your bedding around, don’t use the same thing all the time in the same displays. And make sure your staff is educated about the features and benefits of these products in case shoppers ask.”

Walter said that, although bedding is not the most exciting product in a retailer’s lineup, “it can be a strong seller for you if you promote it right. You should try to offer a good variety of brands and be in an educated position to know what’s best for the animal, not just the products on your shelf that you want to push.”