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Zenreach Hires Tech and Data Veteran Hugh McGoran as CRO


Press release: Zenreach

Zenreach, the industry leader in Walk-Through Marketing technology, has announced that Hugh McGoran has joined the executive team as Chief Revenue Officer. He joins the data giant to help the organization navigate through a period of accelerated growth.

Hugh bolsters the tech-savvy C-Suite team with over two decades of experience in digital sales and business development. Over the course of his career, he has grown revenue for organizations of all sizes, including companies like AOL/TimeWarner, Magnetic and Turn. As a pioneer in consumer data and targeting, he brings an ambitious vision to the future of Zenreach. 

“We’re excited to bring Hugh onboard,” said John Kelly, CEO of Zenreach. “He has an exemplary track record of setting industry benchmarks and standards through data evolutions and challenges, and his rich history of empowering clients to leverage and monetize their data will bring meaningful connections to the future of Zenreach.” 

McGorans’ life-long-learner mindset has helped him evolve throughout his career. From his early career in advertising to behavioral marketing and big data, he has helped companies adopt processes and sales discipline to scale revenue.

“There is no shortage of data sources available to marketers. But finding data and technology partners that understand their business needs and provide meaningful outcomes can be elusive. Zenreach has the unique ability to attract and measure customer foot traffic to close the online to offline gap. This produces business results that really matter for our customers,” said McGoran. 

The hiring of McGoran completes a series of strategic appointments that support Zenreach’s trajectory. Additional senior leadership hires include Nitin Duggal as chief product officer and Megan Wintersteen as vice president of marketing. All will focus on scaling Zenreach through the addition of secure wifi offerings, audience discovery technology within the Zenreach network, and the company’s overall marketing platform.

Zenreach pioneered wifi marketing, and continues to set the pace for an innovative and fast-growing industry. We help businesses with physical locations use wifi to dramatically improve customer acquisition, loyalty and value. Our platform automatically tracks customer visits, effortlessly builds rich customer profiles and keeps them up to date. It allows communication that is more personal and precisely targeted, and directly measures the in-store impact. Founded in 2012, Zenreach serves thousands of independent merchants and leading brands like Peet’s Coffee, Hakkasan and Anheuser-Busch.

 

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