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July 16, 2014

Jon D. Wright has been hired to join the Vital Essentials sales management team.

Over the past 20 years, Wright has held marketing leadership positions with Kimberly-Clark, ConAgra Foods, Birds Eye Foods and Nature’s Way most recently serving as senior marketing consultant for KAYTEE Pet Products.

“This is part of our long-term growth strategy” says Lanny Viegut, CEO of Vital Essentials. “We are committed to growing the RAW pet food segment through educating pet-parents, expanding retail distribution, new product innovations and fostering relationships with pet nutrition experts and industry stakeholders. We believe that bringing in the right talent, who have our same passion for pet health and wellbeing, is a key step in realizing our long-term vision.”

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