World’s Best Cat Litter Launches Zero Mess As First Product in New Advanced Series

February 23, 2017

World’s Best Cat Litter is answering cat owners’ demand for specialized litters with the launch of its Advanced Series, a line of products made to address specific litter box problems. The Advanced Series begins its rollout next month with Zero Mess and Zero Mess Pine Scented, two litters purpose-built to make cleanup easier than ever before.

Zero Mess, and all future Advanced Series products, will be available in pet-specialty stores and select online retailers. The Advanced Series line delivers the brand’s hallmark concentrated power to help cat owners do more with less litter, but adds unique ingredient combinations that address the top issues facing today’s pet parents.

“Our Original Series products will always be long-lasting and deliver outstanding overall performance,” said Jean Broders, brand manager of World’s Best Cat Litter. “However, we are dedicated to innovating new products that meet the unique needs of each individual cat owner. Our Advanced Series pushes the boundaries of what a litter is capable of and Zero Mess does that by making cleanup easier than ever.”

Zero Mess is the multiple-cat-strength litter that guarantees fast and easy cleanup with double better clumping and double more odor control. It is the only litter that combines the concentrated power of corn with super-absorbent plant fibers that quickly trap liquids in tight clumps. The end result is a litter that promises no chiseling, no scraping and no crumbling. Zero Mess Pine Scented delivers all these benefits, plus it adds a blend of pine ingredients for a gentle, natural scent.

“Pet-specialty shoppers want products that meet their unique needs. All Advanced Series formulas will use innovative ingredient combinations to provide solutions to issues other litters fail to deliver on. And Zero Mess is just the beginning,” Broders said.

World’s Best Cat Litter will now consist of an Original Series made up of Clumping, Multiple Cat Clumping and Lavender Scented Multiple Cat Clumping formulas, and the new Advanced Series, featuring Zero Mess and Zero Mess Pine Scented. All World’s Best Cat Litter formulas use the concentrated power of corn to allow cat owners to do more with less litter. They offer outstanding odor control, quick clumping and easy scooping, and are lightweight, flushable and septic safe, 99 percent dust free and pet, people and planet friendly.

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