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Whitebridge Donation Helps Alabama Shelters in Wake of Hurricane Sally


Press release: Whitebridge Pet Brands

Whitebridge Pet Brands recently made a large donation of dog food and treats to animal shelters in Birmingham, Alabama, an area hit particularly hard by Hurricane Sally. The St. Louis-based manufacturer, known for super-premium pet food brands like Tiki Dog and Cloud Star, has donated 1,400 bags of baked kibble, 70,800 cans of wet dog food and 4,800 bags of dog treats to help with the animal rescue effort in the aftermath of the devastating Category 2 storm

“Like all natural disasters, Hurricane Sally has put an extreme burden on local animal rescue groups, and we learned that the need was exceptionally great in Alabama,” commented Ann Hudson, vice president of marketing for Whitebridge Pet Brands. “Shelters there are dealing with a surge in homeless, lost and abandoned pets, compounded by an overflow of animals from some of their own facilities that have been damaged by the high winds and flooding. As a company dedicated to the health and happiness of pets, Whitebridge is pleased to be able to assist the rescue effort by providing food that’s so desperately needed.”

Comprising a sizable 28,000 pounds of product, the Whitebridge food and treat donation is being distributed in partnership with Rescue Bank, a Signature Program of GreaterGood.org, which teams up with non-profit animal welfare and social services agencies across North America. Rescue Bank has developed a network of affiliate partners that understand their communities and provide local distribution services, delivering millions of meals to pets in need every year.

Stray and homeless pets that receive Whitebridge’s donated food and treats will enjoy superior nutritional benefits, since the products are from the company’s upper-end, high-protein Tiki Dog and Cloud Star brands. The foods are minimally processed and made with real meat and a limited number of other vitamin-rich ingredients such as peas and lentils, with no by-products, artificial flavors or fillers. “Good nutrition is important for any dog, but for the poor pups that have been through the stress and trauma of the hurricane, and may have gone days without eating, getting a big boost of protein and nourishment is vital to restoring their good health,” noted  Hudson. 

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