Whitebridge Acquires Supplement Brand Grizzly Pet Products

Glenn Polyn//March 3, 2021//

Whitebridge Acquires Supplement Brand Grizzly Pet Products

Glenn Polyn //March 3, 2021//

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Press release: Whitebridge Pet Brands

Whitebridge Pet Brands, LLC, a leader in natural and minimally processed pet foods, announced today it has completed the acquisition of Grizzly Pet Products, maker of Grizzly pet supplements. Terms of the transaction were not disclosed.

Grizzly Pet Products, founded in 2002 by Harald Fisker and with operations in Washington and Denmark, produces cat and dog supplements which are made primarily from Wild Alaskan fish oils. The company’s products are marketed in pet specialty channels in North America and Europe.

“The Grizzly business originated from the discovery that portions of wild-caught Alaskan salmon – which contain a very rich source of omega-3 fatty acids – destined for human consumption were routinely thrown away. We were one of the first companies to recognize that wild-caught fish contained higher levels of essential fatty acids than farmed fish and provided better nutrition for pets. In partnership with human-grade processing plants in Alaska, we were able to extract this healthy nutrient and develop products for dogs and cats, thereby using the entire fish. Every Grizzly supplement bears the National Animal Supplements Council Quality Seal,” said Fisker.

Whitebridge Pet Brands, led by CEO Olivier Amice, was founded in January 2015. The acquisition of Grizzly Pet Products is the fifth acquisition by Whitebridge Pet Brands which was founded by the merger of Cloud Star, a leading pet treat manufacturer and Petropics, maker of Tiki Cat and Tiki Dog. Since then, Whitebridge Pet Brands has acquired Dogswell (2017), a leading brand of functional jerky for dogs, and Cardinal Pet Care (2020), maker of Pet Botanics and Crazy Dog training treats. Whitebridge Pet Brands is backed by Frontenac, a Chicago-based private equity firm.

“At Whitebridge, we want to help people bring health and happiness to pets through better nutrition, which we believe is natural and minimally processed Foods, Complements, Treats and Supplements, formulated to the specific needs of dogs and cats,” said Amice. “We are very excited the Grizzly brand will be joining the Whitebridge portfolio. Our Better Together philosophy to our people, our partners and to our portfolio led us to Grizzly, allowing Whitebridge to enter the growing pet supplements category. The combined strength of the two organizations will benefit our customers and our entire business.”

Customers and consumers can be assured minimal disruption as the businesses are integrated.