Press release: W.F. Young
W.F. Young, a leading global animal health company and owners of The Missing Link and Pet Kelp brands of pet supplements, as well as the Silver Honey line of topical skin and wound care products, has expanded its partnership with Pet Food Experts, an industry-leading wholesale distributor serving more than 4,000 independent retail partners.
The agreement brings exciting new brands to Pet Food Experts’ portfolio and provides nationwide distribution of W.F. Young’s innovative and fast-growing pet products to retailers around the country.
“A top strategic priority for W.F. Young is the growth and development of our pet care portfolio,” stated Andy Leebrick, Chief Revenue Officer for W.F. Young. “Innovation of meaningful and relevant health and wellness products and the penetration into greater distribution of independent pet dealers is our simple formula to deliver on this priority. Our successful relationship with Pet Food Experts and following their national expansion footprint is priority No. 1 for us. We are thrilled to partner with Pet Food Experts in this endeavor and are committed to the resource requirement to hit homeruns as they open each of their new market areas. We feel very fortunate to be a valued brand in the Pet Food Experts organization.”
To kickoff off the expansion, W.F. Young and Pet Food Experts have teamed up to send Welcome Kits to dealers in the expanded distribution areas. Each Welcome Kit contains samples of W.F. Young’s award- winning Smartmouth Dental Chews, The Missing Link Original Powder supplements and the company’s newest supplement line, The Missing Link Collagen Care soft chews.
Founded in 1892 by Wilbur Fenelon Young and his wife, Mary Ida, W. F. Young, Inc. has manufactured and distributed high-quality and trusted animal health and wellness products for over 130 years. The company is recognized as a worldwide leader in innovative, specialized animal health care brands that improve wellness and enhance the quality and enjoyment of life for people and their animals.