Wellness Pet Invests in Pet Sustainability Coalition ICON Level Membership

Julia Rivera//April 12, 2023//

Wellness Pet Invests in Pet Sustainability Coalition ICON Level Membership

Julia Rivera //April 12, 2023//

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Press release: Pet Sustainability Coalition

The Pet Sustainability Coalition (PSC) welcomes pet food leader Wellness Pet Company to the organization’s highest tier of membership as an Icon member – joining eight other brands as leaders in the transformation of the pet industry.

“This is an exciting moment on our journey to create a world of sustainable goodness for pets and our planet,” said Greg Kean, global vice president of innovation and product development at Wellness Pet.

“Wellness Pet has been a PSC member at the Guardian level since 2020, and this move to Icon membership demonstrates the company’s deepening commitment to sustainability. As an Accredited Member of PSC, they have demonstrated a transparent commitment to measure, verify, and continuously improve their environmental and social impact,” said Anne Klein, PSC’s director of member services. “Transitioning to Icon Membership broadcasts their leadership to the wider pet community.”

Icon members are leaders whose investment in PSC helps advance their company’s environmental and social performance while also being important contributors to PSC’s work on major systemic issues facing the pet industry. Wellness’s increased engagement will provide PSC with support to help advance its industry-wide priorities, which include sourcing sustainable ingredients, sustainable packaging, and promoting a more diverse, equal and inclusive world.

“We believe that the mutual wellbeing of pets and their parents is intrinsically linked to environmental and social responsibility. That’s why, from our packaging to our plants and our people, we do our part to ensure the wellbeing of our planet,” said Kean.

Environmental and social sustainability are a key pillar of Wellness Pet’s purpose. Through a partnership with TerraCycle, they reduce the amount of their packaging in landfills and have committed to transition to recyclable packaging by 2025. They are leveraging solar technology, employing life cycle analysis studies, and focused on minimizing food waste at our manufacturing facilities. Social impact initiatives include volunteer hours and community service, company fundraising runs, progressive employee benefits to foster wellness, and a diverse and independent board of directors.

Wellness Pet Company, the largest independent premium pet food company in North America, is home to pet food and treats brands Wellness, WHIMZEES by Wellness, Old Mother Hubbard by Wellness, Good Dog by Wellness, Sojos, Holistic Select and Eagle Pack.

Founded in 2013 by eight companies, PSC now serves more than 200 member companies across the pet industry, helping them to progress on their sustainability practices, set and strive for ambitious goals and report on their achievements. Additionally, PSC leads retailers, distributors, brands and suppliers in pursuing collaborative solutions to some of the largest industry-wide issues, such as sustainable packaging and protein sourcing.




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