Independent retailers continue to be challenged like never before, causing them to seek solution-based products that not only serve their existing customer base but also bring in new customers. They also seek products and brands that offer transparency, high margins/profitability, and support a healthy pet-centric lifestyle. Indy retailers desire a product that stands out, being able to sell itself on the shelf while adding vibrancy to its aisle and pet product category. Savvy retailers also want to partner with brands that provide incredible customer service, a strong commitment to education and training, and that position each retailer to exceed expectations of their pet parent customer in the areas of value, service and solutions.
The Hofseth BioCare Brilliant Salmon Oil team will offer tips and solutions to drive more revenue to independent retailers in a webinar hosted by Pet Age at 2 p.m. EST on Thursday, April 15. The team will promote the importance of transparency, high margins/profitability as well as marketing and sales support solutions that will drive their human grade products off your shelves. They will also highlight the importance of human-grade products and what that means for pets and people in 2021 and beyond. The webinar, which will be moderated by Propel Communications founder Erin Terjeson, will feature Rob Johnson, VP of Sales North America for Hofseth BioCare. With over 18 years of proven sales experience throughout the pet industry, Johnson leads all sales initiatives for Hofseth BioCare’s Brilliant Salmon Oil and works in close partnership with their established and dynamic network of independent retailers and leading pet product distributors to offer Brilliant’s superior, innovative and effective human-grade 100 percent Norwegian salmon oil to retailers and pet-parents across North America.
As a thank you to retailers who attend the webinar, one registered attendee will be randomly selected to receive three cases of 10-ounce bottles of human-grade Brilliant Salmon Oil for Dogs and Cats valued at a wholesale cost of $190. To register, click here.