Vital Essentials Recognized for Global Brand Growth

March 9, 2018

Carnivore Meat Company, the manufacturer of Vital Essentials and Vital Cat brands, was one of seven Wisconsin companies awarded a prestigious Wisconsin Manufacturer of the Year Award. This year’s special categories included: exceptional growth and service, enterprise-wide precision and global brand growth.

Out of 23 nominees ranging in size from mega (800+ employees) to small (1-99 employees), Carnivore Meat Company took home the special award for Global Brand Growth for the phenomenal growth of its Vital Essentials pet food.

According to Vital Essentials, Carnivore Meat Company is one of the fastest growing contenders in the pet food industry, specializing in the raw food category. This company has experienced explosive growth in the United States and globally over the past few years.

The company’s products are available in over 6,000 independent pet retail outlets around the world, sold direct on major e-commerce platforms, and are exported internationally to 14 countries.

“International growth is a focus for 2018, and we’re proud to have been recognized for our accomplishments globally,” said Ron Franklin, international sales director.

The company and its leadership invest extensively in the development of new, unique and innovative raw pet foods.

While this company’s export achievement is most impressive, it remains committed to investing in the state of Wisconsin. They expanded operations in 2017 with the addition of a 20,000-square-foot warehouse and distribution center located that includes a 90,000-cubic-foot freezer. Most recently, the company broke ground in December 2017 on a 5,350 plant expansion that will double their freeze-drying capacity along with adding at least 20 new jobs in the greater Green Bay area. This latest expansion will be complete by the end of March.

The Manufacturer of the Year Awards are sponsored by Wisconsin Manufacturers & Commerce – the state chamber and manufacturers’ association – the law firm of Michael Best & Friedrich LLP and the accounting and advisory firm of Baker Tilly.


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