VisioCap Acquires Nature’s Logic

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VisioCap, LLC announced an investment in Nature’s Logic, a premium, all natural pet food company based in Lincoln, Nebraska. VisioCap invested in partnership with Scott Freeman, who founded the company in 2006. At that time, Freeman recognized the benefits of providing companion animals with whole food nutrition without using added synthetic supplements. Today, the company offers a comprehensive line of kibble, canned, and raw frozen dog and cat food as well as treats through pet specialty retail stores across the U.S. and international markets.

“We are honored to have the opportunity to work with the talented management team at Nature’s Logic and support their ongoing efforts to build a high quality and differentiated pet food and treat company,” said Steve Marton, founding partner of VisioCap.

“I am excited about our new partnership with VisioCap and the relevant experience they will bring to our business as we work towards building a bigger and even more relevant brand in the pet industry,” Nature’s Logic CEO and founder Scott Freeman said.