Press release: NAVC
The winners of The VETTY Awards, the creative marketing competition dedicated to animal health advertising, design, digital, experiential and social marketing, were revealed this week at VMX 2022, presented by the North American Veterinary Community (NAVC).
The competition is open to marketing campaigns for products and services that support the animal health community, including pharmaceuticals, pet foods, diagnostic equipment, professional associations, pet advocate organizations and more.
This year’s competition included entries from 2020 and 2021 after the 2020 VETTYs Award was put on hold due to COVID-19.
“There were so many wonderfully creative and inventive entries this year,” said NAVC CEO Gene O’Neill. “It’s inspiring to know that not even lockdowns or working remotely could dampen the community’s creative spark. Instead, these companies and agencies rose to the challenge, and deserve tremendous accolades for achieving all they did.”
The competition featured several new categories dedicated to some of the marketing evolution that took place during the initial pandemic lockdown, including awards for virtual events.
The top prizes, including Best In Show (For-Profit), Best In Show (Non-Profit), Judges Awards, Large Animal Award and the NAVC Spotlight winner were announced live on-stage prior to the start of VMX’s traditional Monday concert presented by Merck Animal Health.
The Grand Prize Winners were:
BEST IN SHOW (FOR-PROFIT) AWARD: Situations, Stressors & Suggestions Mental Wellness (video) Series from Royal Canin and their agency partner LIBRIX
BEST IN SHOW (NON-PROFIT) AWARD: Penn Vet New Bolton Center Holiday Message 2020 Public Service Video from The University of Pennsylvania School of Veterinary Medicine
NAVC SPOTLIGHT AWARD: Good Vibes Concert Series from P3 Veterinary Partners and Starshot Studios
LARGE ANIMAL AWARD: Cattle Animated Videos from Merck Animal Health/SAFE-GUARD & RALGRO and Signal Theory
- “More Than Medicine” integrated campaign from Boehringer Ingelheim and Wunderman Thompson
- Curby’s Curbside Games app by CareCredit and Stephens & Associates
- “Your Pet Does A Lot for You Too” video from Nationwide and Veteos
The competition’s Gold, Silver and Bronze awards were revealed to expo attendees via a large display in VMX’s exhibit hall.
The NAVC, the world’s leading not-for-profit association dedicated to supporting the global veterinary health community, introduced THE VETTYs in 2017 to recognize and reward the marketing excellence that helps fuel the rapidly growing animal health industry, which generates over $10 billion in revenue in the US alone each year.