Two National Publications Recognize Tractor Supply for Excellence in Customer Service

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Tractor Supply Company, the largest rural lifestyle retailer in the United States, has been recognized by two national publications for excellence in customer service. USA Today named the company one of America’s Customer Service Champions. Tractor Supply was also featured on Forbes’ 2024 Customer Experience All-Stars list, an annual index of the brands that leave consumers most satisfied with product, service and treatment, as well as Forbes’ 2024 Best Customer Service list.

“At Tractor Supply, ensuring we have the products our customers need for Life Out Here is only one part of the equation,” said John Ordus, chief stores officer at Tractor Supply. “We are dedicated to providing a legendary shopping experience every single time our customers visit us. It is an honor to be included on these lists that highlight how the customer is at the center of all we do. Our customers’ loyalty and passion for Tractor Supply inspires us to continue finding new ways to enhance the shopping experience.”

The USA Today list of America’s Customer Service Champions, compiled in partnership with Plant-A Insights Group, spans 67 sectors, including service providers, brick-and-mortar retailers and online stores. A key component of the assessment was a customer evaluation of businesses and providers according to the overall customer experience, as well as the quality of service. Tractor Supply received a five-star rating – the highest rating possible.

Forbes, in partnership with data analysis company HundredX, established its Customer Experience All-Stars list based on scores in primary categories such as quality, perceived value and trust. It also evaluated categories specific to a sector/product and treatment of customers, which included the attitude and honesty of employees/representatives and ease of customer service. The analysis identified the top 300 brands, which customers frequently recognized as delivering quality at a reasonable price.

Tractor Supply ranked 130 overall on the Forbes index, a jump of nearly 20 places from the 2023 list, and number five in the “specialty” category. The company has also been included on Forbes’ lists of Best Customer Service (No. 47), Best Brands for Social Impact and America’s Best Large Employers.

As a core component of its mission statement, customer service is a consistent differentiator for Tractor Supply. Earlier this year, the company received a CIO 100 Award for its groundbreaking work to utilize AI to enhance the customer experience in its stores.