Press release: True Leaf
True Leaf Medicine International Ltd., a leading global cannabis and hemp wellness brand for pets, today announced it will showcase the company’s line of hemp-based treats for dogs and cats at the 18th Annual Zoomark international trade exhibition to be held May 6 to 9, 2019, in Bologna, Italy.
The company will be exhibiting in the Canadian Pavilion (Booth A50 in Hall 25) at the BolognaFiere exhibition center from 9:00 am to 6:00 pm during the expo.
True Leaf Founder and CEO Darcy Bomford will highlight the company’s products which use an innovative formula of active plant-based ingredients – anchored by hemp – to target specific pet health challenges such as calming support, hip and joint function, and the supplementation of omega-3s. The company’s line of cat products also includes an anti-hairball formula and a functional treat that provides urinary tract support, in addition to cat toys made with hemp and added catnip or valerian.
“True Leaf is excited to be at the Zoomark international trade expedition taking place in the heart of one of the hottest pet markets in Europe – Italy,” said Bomford. “As part of our goal to be the leading global hemp-for-pets brand, we are first-to-market in Europe in this new product category. Our participation in Zoomark is part of True Leaf’s continued focus to educate international buyers on the therapeutic benefits of hemp for pets.”
Zoomark is a bi-annual international exhibition of products and accessories for pets which attracts thousands of pet industry buyers from more than 40 countries. As a top trade event in Europe, it is an opportunity to unveil the latest trends, meet international top players, and develop new business partnerships in Italy and worldwide. The global pet care market is expected to grow to more than $202.6 billion USD by 2025 (Grand View Research, Inc.) and plant-based nutrition, including hemp, is expected to be a key trend driving that growth.
True Leaf products are sold in 1,000 stores across Europe, including Pets Corner UK, Das Futterhaus in Germany, Arcaplanet in Italy, and online.