Trends & Products: Everything for the Cats

Glenn Polyn//June 22, 2021//

Playful brown British kitten playing with a stick lying upside down on a blue sofa

Trends & Products: Everything for the Cats

Glenn Polyn //June 22, 2021//

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According to the 2019-2020 American Pet Products Association (APPA) National Pet Owners Survey, 42.7 million U.S. households reported that they had a cat, and those numbers are likely to rise as a result of the pandemic.

When it comes to kittens and cats, there are plenty of categories — nutrition, treats, waste management, toys and even training — that their pet parents need to keep in mind for the health and well-being of these companion animals. What follows is just a sampling of products for retailers to consider when planning the essentials to stock on their shelves.




Fromm gold-cat-4lbsFromm Gold

The latest additions to the dry cat food offerings from Fromm Family Foods start with a packaging redesign and continue with the introduction of a new life stage recipe: Healthy Weight Gold for cats. This life stage-specific diet will replace gold Mature Cat Recipe and features a formulation designed for both senior and less active cats needing to support a healthier weight and lifestyle.





Hauspanther Treats (3)Hauspanther Cat Treats

Hauspanther freeze-dried, raw, single-ingredient cat treats are made from nutrient-rich organ meat that’s freeze-dried to lock in freshness. They can be used as toppers to add variety to mealtime and include supplements with daily support for healthy heart, skin and coat or digestion. They’re proudly made in the United States with premium U.S.-sourced protein.





Purina Fancy Feast Petites_LineUp_345x200Fancy Feast Petites

Fancy Feast Petites are exceptional, delectable, single serve entrees your cat will love. Simply snap the divided tray in half, peel back and serve. These elevated entrees are crafted without artificial colors or preservatives and are 100 percent complete and balanced nutrition for adult cats. Fancy Feast Petites are available at retailers nationwide.




Trinova Litter Box DeodorizerTriNova Litter Box Deodorizer

TriNova’s Litter Box Deodorizer is designed to absorb and eliminates those not so good litter box smells. Other products mask the scent with a flowery fragrance, but TriNova’s is fragrance-free and hypoallergenic – giving you a clean scent without the overpowering perfumes. By using the TriNova Litter Box Deodorizer between cleanings, you can extend the life of your litter making it smell fresher for longer. Whether it’s for one, two or several cats, Litter Box Deodorizer helps keep their odors under controo.






DuckyWorld YEOWWW_LGDuckyword Cat Toys

All Yeowww! Catnip products are made in the United States. And as with all Yeowww! Catnip products, the brand’s holiday toys are made of durable cotton twill and filled with a special 100 percent organically grown catnip — no fillers and no chemicals. It’s a combination sure to send even the most pampered cats into orbits of delight and keep them entertained for hours!




DeVora CatScratch Square by De’Vora

Scratch Square is the first line of interactive health and wellness toys that allows cats to trim and file their own nails as they play. These multipurpose products have been crafted for cat engagement while supporting the cat’s overall health and reducing or alleviating any type of restrictive grooming.




Elseys KittenAttractBoxDr. Elsey’s Kitten Attract

Dr. Elsey’s offers a variety of cat litter options, including Kitten Attract, a training litter for young felines: Senior, which helps prevent kidney failure and urinary tract infection in older cats; Cat Attract, for cats that refuse to use the litter box; and R&R Respiratory Relief, which helps control respiratory disease.






Distinctly Himalayan Cat MatDistinctly Himalayan

Dharma Dog Karma Cat cozy wool mats naturally attract cats and beautifully accent and protect everywhere your cat loves to spend time, from chairs and bedding, to car seats and crates. Our blend of lanolin rich wools regulates temperature, is anti-bacterial and odor-resistant, and can be machine-washed. Sustainable and verified Fair Trade, our products are good for real.





Doc Phoebe Ethical Pet REMOVE TEXT ARROWS

Ethical Pet Sleep N Go

Sleep & Go, the world’s first 3-in-1 carrier, provides pets with their own personal space to stay comfortable, safe and stress free at home and on the go! The comfy bed includes a washable cushion and a vinyl liner for easy clean up. Attach the dome to create a cozy cave with zippered mesh window for sightseeing. Pull out the carry handles with padded straps when it’s time to go! Accommodates pets up to 22 pounds.




Worlds Best Cat Litter lotus-blossomMultiple Cat Lotus Blossom Cat Litter

Multiple Cat Lotus Blossom Scented Cat Litter from from World’s Best Cat Litter combines super-absorbent corn with natural botanicals to deliver a long-lasting litter with a subtle floral scent. It’s naturally safe with no harmful chemicals, no artificial perfumes, and no silica dust.







Wellness Complete Health Wet Variety PacksWellness Complete Health

Wellness Complete Health recipes with Wholesome Grains are back by popular demand to meet pet parents’ interest in the option of a grained diet. Offered alongside grain-free options, the best-selling grained recipes will help pet parents find the perfect formula for their cats among the widened variety of recipes from Complete Health.




PureBites Minnow CatPureBites Freeze-Dried Treats

PureBites RAW freeze dried minnow cat treats are made in the U.S. with only one ingredient: wild-caught human grade minnow. Our treats and toppers are made fresh & pure with simple high-quality ingredients you can trust. With more raw protein and nutrients packed into every bag, PureBites have the freshness, aroma, and taste cats love for a happy and healthy life.








Cat cues like hiding, scratching, marking, or fighting are their way of saying “I’m stressed out.” For longer-lasting, drug-free stress relief, there’s bSerene calming pheromones. bSerene mimics the feel-good signals cats naturally produce to feel safe. Vet-developed bSerene is available in a plug-in diffuser or a spray. Create a more comfortable environment, naturally, with bSerene.





Hound Gatos 3-CansHound & Gatos

Hound & Gatos offers wet cat food that is complete and balanced to meet the nutritional needs of all ages and breeds. The canned food comes in a range of irresistible flavors – like Duck & Liver, Rabbit, Turkey & Liver, Salmon & Mackerel & Sardine and more – so pet parents can use them to boost the nutritional value and appetite appeal of their kitties’ daily kibble, or serve them all by themselves!



Cat Scratcher LoungeCat Scratcher Lounge

If cats are old pros at anything, it is rest and relaxation. The Cat Scratcher Lounge by Pet Fusion gives cats their own curvy scratching surface to let them exercise their natural instinct and a comfy space to take an afternoon siesta. It’s made of recycled cardboard and nontoxic corn starch glue, and it is specially designed for safe and easy scratching.




180530_Out_usaFDM_churu_5SKU_LatterHalf_cs5Inaba Churu Treats

Churu Chicken with Cheese is one of Inaba’s best-selling lickable cat treats with farm-raised chicken and a savory cheese flavor that cats love. They are high in moisture, low in calories with no artificial colors. Simply tear open a tube and give it a little squeeze to feed these grain-free, preservative-free treats by hand. You can also use as a tasty topper on wet or dry food. Great for administering pills.





Leather Brothers Pattern Stretch CollarsPattern Stretch Cat Collar

Keep your cat safe and comfortable with the Pattern Stretch Cat Collar from Leather Brothers. It has safety stretch abilities, which means the entire collar stretches from buckle to tip. It provides unlimited adjustment by simply buckling anywhere through the soft webbing. The nickel D-ring and buckle are tough and will stand up to extended wear. A fun bell helps your cat subtly announce its whereabouts.



Prevue_7390-7391-7392-animal-ottoman-collectionPrevue Ottoman Collection

Prevue’s Ottoman Collection is fun for the whole family. Cats and small dogs love to snuggle inside the hideaway, or lounge on the backs of their favorite elephant, rhinoceros or dinosaur. The best part—you can rest your feet, too! Made of luxurious faux-leather fabric and solid pinewood legs that ensure stability. Perfect for the living room or a child’s bedroom.




Tiki Cat After Dark PateTiki Cat After Dark

Tiki Cat After Dark Pate Wet Cat Food combines the appealing “mouth-feel” of a soft pate texture with a variety of novel proteins to deliver the perfect high-protein diet. Made in New Zealand, its main ingredient is ethically-sourced free-range rabbit, cage-free duck, free-range venison, or farm-raised beef to deliver 95 percent protein in a single serving.  It contains 100 percent non-GMO ingredients and no corn, wheat, potatoes, or soy. Available in four recipes: Rabbit Pate, Venison Pate, Duck Pate and Beef Pate, plus a variety pack.





CATWATER is the only mineral-free and pH-optimized water for cats. It’s clinically proven to reduce minerals in the urinary tract up to 50 percent. Additionally, 9 out of 10 cats prefer the taste of pH optimized water so they drink more versus tap water. Discover the difference CATWATER makes in helping to prevent feline urinary tract issues before they start.








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