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Trends and Products: Time for a Bathroom Break

Pet Age Staff//March 2, 2020//

Trends and Products: Time for a Bathroom Break

Pet Age Staff //March 2, 2020//

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Cat litter is one of the pet sectors that is being most impacted by product innovations, thanks in part to consumers demanding more sustainable alternatives. Multicat, lightweight and health-monitoring litter are solid categories among cat owners, as they fill those consumer needs. Wood, paper and corn are popular sustainable sources, cat litter made of tofu is an innovation that has been booming of late overseas. World’s Best Cat Litter is one company that invests in consumer insights research as it continues to innovate with customer wants and needs being a driving force. The natural litter brand has recently introduced a new formula, World’s Best Cat Litter Advanced Picky Cat, which includes a natural attractant that safely draws cats to the litter box.

In addition to the litter itself, litter boxes have made tremendous advancements in recent years. Self-cleaning boxes are growing in demand, as are chip-activated boxes for households that have both cats and dogs.

It’s also important to remember that cats are not the only pet category that makes use of litter products, as small animals—most notably ferrets—can be litter trained. Although not as reliable as cats, these critter often use a litter box in their cage, thus being pets that benefit from litter products that range from toilet boxes to cleaning supplies.

Naturally Fresh multi CatNaturally Fresh Cat Litter Multi-Cat Natural Litter
Naturally Fresh’s multi-cat formula neutralizes all odors—perfect for households with multiple cats. It’s fragrance-free and eliminates urine and fecal odors, and it creates tight clumps quickly, making scooping a breeze. As with all Naturally Fresh products, the formula absorbs three times better than clay litter, is low-tracking, free of silica dust and is biodegradable. Made with a proprietary blend of the fibrous materials found only in walnut shells, which have a natural ability to control ammonia odor.




Words Best Cat LitterWorld’s Best Cat Litter

Perfect for cats that don’t always go where they should, Picky Cat is the multiple-cat litter that combines the concentrated power of corn with a natural ingredient that attracts cats to the box. No more stains, mystery smells and stress. Picky Cat is perfect for newly adopted cats, kittens, senior cats and any fussy feline!




DrElseys SeniorDr. Elsey’s Cat Litter

Dr. Elsey’s offers a variety of cat litter options, including Cat Attract, for felines that will not use the litter box; Senior, which helps prevent kidney failure and urinary tract infection in older cats; Kitten attract, a training litter for your felines; and R&R Respiratory Relief, which helps control respiratory disease.




Messy Mutts Silicone Litter MatMessy Cats Silicone Litter Mat

Soft silicone spikes graduate from long to short to trap the grit while being gentle on messy cats’ sensitive paws. The easy-to-clean silicone material keeps it from sliding around and creating further mess. The unique silicone material naturally attracts dust, and the universal design accommodates various litter box styles.







fresh step ultra unscentedFresh Step Ultra Unscented

For those who prefer no scent at all, Fresh Step’s Unscented line includes Ultra Unscented. Fresh Step consumers can rest assured they are choosing an unscented litter that meets their needs to eliminate the strongest litter box odors. Fresh Step Ultra Unscented features a low-dust formula that also provides Superior Unscented Odor Control with 10-day bacterial odor protection.




Easy Clean Lightweight cat litterEasyClean Lightweight Cat Litter

Along with excellent clump strength and absorption capacity, EasyClean Lightweight is 50 percent lighter than the top clumping litters on the market. This means there will be less lifting on garbage day. It’s available in 12-pound jugs and 24-pound bags.







marshall goodbye odorMarshall GoodBye Odor

GoodBye Odor is a breakthrough product that safely and naturally stops litter box and bedding odors. Just one application a day in a pet’s food or water is all you need to make litter box odors a smell of the past.





scoopfree ultra top entry self cleaning litter boxScoopFree Ultra Top-Entry Self-Cleaning Litter Box

This litter box features a top-entry hood with a large, grated surface to reduce litter tracking. The litter box self-cleans for weeks and uses crystal litter and disposable litter trays for unbeatable odor control and convenience. It also features a digital health counter and adjustable rake timer.




Sustainably_YoursSustainably Yours Cat Litter
Sustainably Yours is biodegradable and sustainable and stops odors on contact, clumping firmer and faster than regular litters. It’s made from two renewable ingredients: cassava and corn. Cassava is a highly absorbent shrub native to South America that is cultivated as an annual crop for its edible root. The brand also donates a portion of proceeds to the Rainforest Trust, which purchases and protects threatened tropical forests.



CatSpot LitterCatSpot Litter

CatSpot litter is a new cat litter made from 100 percent coconut. It is organic, 100 percent dust-free and chemical-free. It is extremely lightweight, soft for cats’ paws and zaps all odors in the litter box. It is 100 percent biodegradable and can be recycled after use in compost or used as a soil amendment in customers’ yards.





Ware LockLitter PanScatterless Lock-N-Litter Pan

Ware Pet Product’s Scatterless Lock-N-Litter Pan features high sides to keep messes in and stain- and odor-resistant plastic. A wire floor panel keeps messes away from pet.



Neon group with purpleNeon Litter

Neon Litter from Ultra Pet features absorbent micro-sized crystals that are soft on paws. The clumping litter comes in five colors (pink, green, orange, purple and blue), is dust-free and offers amazing odor control. It’s also 70 percent lighter than clay litter.



Cedarific Litter


Cedarific Soft Cat Litter

Cedarific is a 100 percent all-natural cat litter. It is made from natural wood fibers, simply meaning that the product is dust-free, lightweight and soft to the touch so it won’t scratch your floors. This biodegradable cat litter will keep cats and their owners happy thanks to the natural cedar scent that provides superior odor control.






KODAK Digital Still CameraGrate Litter Mats

Grate Litter Mats from Fresh Kitty are dual-layered mats that capture fallen litter as cats exit the box. Designed to catch more litter and prevent tracking. Top sifting layer allows excess litter to fall through and get trapped in between. Made from BPA-free, high-grade waterproof material that repels liquid waste. Features pocketed design for easy lifting and to empty out excess back into the litter box. Cleaning is a breeze by rinsing and drying; ready to use in minutes. Top surface is soft on kitty’s paws.


Dust free medium front shadowDust Free Paper Natural Litter

ökocat Natural Dust Free Cat Litter offers long lasting odor control in a dust-free formula. Made from 100% paper fiber and free from chemicals, dyes and other synthetics, its specially formulated pellets are firm on the outside and soft on the inside. It is fortified with long lasting odor control technology and has been lab-tested and proven to absorb more than two times its weight in liquid. It also has the added benefit of being biodegradable. ökocat is naturally lightweight and comes in a smart compostable package with an easy carry handle and pour spout.




PrettyLitter is an innovative cat litter that combines health-monitoring technology with eco-friendly, low-dust crystal litter. By reacting with a cat’s urine, PrettyLitter will change color to detect health issues early on. The litter ranges from green to blue to red—depending on the severity of the illness. It lasts longer and unlike clumping litter, it absorbs and then eliminates moisture so there is no need for constant replenishing.






Toys come in countless forms, be it chew, plush, rubber, fetch, tug and puzzle toys. There are several things to observe when it comes to today’s toy trends. First, while dogs and cats lead the way in this category, other pets like birds and small animals (most notably ferrets) cannot be ignored. When it comes to toys, safety ranks at the top of the list of factors to consider, followed by durability, mental stimulation and the ability of the toy to enable the consumer to bond with the pet. In addition, toys that fall into the natural, eco-friendly, sustainably sourced category will always have a following among today’s consumers who consider the health of the planet. Diversity of selection is equally important for retailers, as a wide range of offerings allows the best chance for having that certain toy that each customer is seeking, be it an A&E bird toy, Hauspanther cat toy or P.L.A.Y. rope toy for a beloved dog.

Scout & About Rope Toys by P.L.A.Y.Scout & About Rope Toys

Outdoor P.L.A.Y. time just got twice as entertaining with new Scout & About Rope Toys! Give dogs the ultimate game of tug-of-war with the Tug Ball Rope Toy or a chewer’s paradise with the Honeycomb Rope Toy featuring treat-hiding places.


Aromadog Rescue FlattieAromadog Rescue

Aromadog Rescue, by Multipet International, is a line of dog toys that is designed to aid in soothing negative emotions and emotional trauma for dogs that come from shelters and rescue situations. Each time the toy is squeaked, it releases a calming blend of therapeutic grade essential oils into the air that help to ease and balance the transition to a new environment. Toys are available as a dog, rabbit or bear in assorted colors.


AE Tropical Punch CocktailA&E Toys

A&E toys, including the Tropical Punch Cocktail and Whiffle King Happy Beaks bird toys, are made in the United States. The Tropical Punch Cocktail is a party in a cup, with its paper Hawaiian-themed cup that encourages birds’ natural instinct to forage and play. The Whiffle King Happy Beaks is full of bagels, straw, buttons and fun. These toys offer textures and lots of shred-able, natural toy parts.







Yeowww! Crayons_2019_KMK_5182Yeowww!-ola Catnip Crayons

Spark kitty’s creativity with this set of three colorful toys 100 percent filled with Yeowww! organically grown catnip—no fillers and no chemicals. All this delicious catnip comes encased in durable cotton twill that is strong enough canvas for even the most enthusiastic artist.




mammoth flossy chews with extra freshFlossy Chews with Extra Fresh

The Flossy Chews Rope Toys from Mammoth are made using poly-cotton woven sheath with an added real dental floss fiber coated with a specially-formulated beeswax and natural mint blend. Among the SKUs are Monkey Fist Balls, Bar Tugs and Dental Bar Tugs.


GONEFISHIN Ethical PetGone Fishin’ Cat Toys

Award-winning Gone Fishin’ are digitally printed realistic-looking fish. Available in small-size toys, larger “hug n kick” size and teaser wands. Each lifelike fish contains irresistible catnip and crinkle inside. Cats will love to chase, hug and bat around these toys. Each item is available as three assorted fish.






WEST PAW introduces Skamp with Zogoflex Echo. Skamp is a safer and more durable alternative to splintery sticks. Skamp’s engaging shape combines the durability of Zogoflex with a hollow core. Skamp is perfect for dogs that love to play toss, fetch and tug-of-war. For moderate chewers.



FlipStick PetqwerksFLIPSTICK

The FLIPSTICK is designed to give dogs a safe and exciting workout. The FLIPSTICK is built for hard play and tough tugging. The fabric teaser is specifically designed to not injure a dog’s eyes and spreads the pressure of the tug evenly over many teeth. The rope is woven for tug and the handle is virtually unbreakable. The objective is to tease a dog and induce him/her to chase the fabric bait.





SA_oliviaSnugarooz Dog Toys

Snugarooz proves that even sea life can be cuddly. Olivia the Octopus is a sea creature toy made from a soft, durable plush material, including super fun squeakers and crinkle inside. Sophie the Starfish is two toys in one, including a hidden spiky ball inside. Sally the Stingray is made of durable linen material with crinkle inside and the bonus spiky ball.





Kaytee PerfectToy_Md_pkKaytee Bird Toys

Kaytee Forage-N-Play Perches feature a variety of visual and textural stimuli to reduce unwanted behavior due to birdie boredom. A combination of wood, paper, sisal, loofah and other materials keep birds interested and promote recommended activity and exercise. Kaytee Perfect Toys reduce “birdie boredom” while encouraging healthy playtime for pet birds. Available for small parrots, conures, cockatiels and other medium size pet birds.




HauspantherBamboleos2Hauspanther Cat Toys

These cat toys are as satisfying for cats as they are for people. Each toy encourages a different kind of play behavior from stalking and pouncing to chasing and tossing, keeping cats active and entertained. The abstract shapes, unique textures and sophisticated modern colors make the toys look like modern art on your living room floor. Who says cat toys can’t be beautiful?



FUZZU Fast Food frog off packFUZZU Fast Food Toys

FUZZU is cooking up lip-smacking, mouth-watering take-out for your kitty, and it is fast, fast, fast. Served with a generous dash of U.S.-grown certified organic catnip, each toy is actually two toys connected by a colorful satin cord, and they make one delightfully flippable cat toy. Order up all three: Fish & Taco, Gator & Pizza and Frog & French Flies.





Kong BoneKONG Goodie Bone

The KONG Goodie Bone toy engages dogs that delight in chew sessions. Made from the KONG Classic unique natural red rubber formula, the bone features the patented Goodie Grippers that turn this entertaining toy into a fun treat dispenser that can be stuffed with your dog’s favorite kibble.





PULLER is an innovative dog fitness tool that helps owners bond with their pets while dogs get the daily workouts they need. The two PULLER rings have dogs jumping, running and pulling, and 20 minutes of training with it is equal to three miles of running. PULLER is soft yet durable. It can float and comes in five sizes.




Tall TAils Fox1Scrappy Critters

Scrappy Critters are part of the popular Natural Toy Collection from Tall Tails. The three-piece collection is built for durability and made of all-natural materials with heavy-duty stitching—a great option for dogs of all sizes and ages. All Tall Tails Toys are made for interactive play and are guaranteed to provide tail-wagging entertainment! The Raccoon, Rabbit and Fox toys are made through sustainable manufacturing techniques.



West Paw rowdiesRowdies by West Paw

Rowdies are a new collection of guaranteed durable plush dog toys from West Paw. They combine the extreme durability and safety of the award-winning Zogoflex material with a proprietary reinforced mesh-backed fabric, HardyTex, to create a furry plush toy that lasts. Each character in the line is named and has special features for dogs’ different styles of play.




Playing a vital role in the health of a pet, water and feeder bowls are an underrated part of the pet industry. There will always be customers who choose a bowl based on its color scheme and how its design fits into the decorative theme of a room. How a food tray or placemat matches the corresponding bowl also can be a determining factor to some pet owners. However, an increasing number of consumers are paying more attention to their pet’s dining and dietary habits, which means food and water bowls are evolving to meet those needs. Feeding systems are now available in different heights to reduce the stress on a pet’s neck, while disposable bowls are more prevalent and slow-feeding bowls are a growing trend for pets that eat too quickly. Other mainstays in this category are surgical-grade stainless steel bowls, scratch-resistant stoneware bowls as well as silicone ring, non-skid bowls to prevent sliding or slipping.


indipets luxe collection-webLuxe Craft Collection

Pet bowls and diners that combine durable, dishwasher-safe stainless steel bowls along with wooden/metal handcrafted frames or stands. Vet-recommended stainless steel interiors are bacteria resistant and are easily cleaned. Elevated dog food bowls minimize stress on a dog’s muscles, joints and back, and they are ideal for dogs with digestive problems. Available in a variety of sizes and in either a hammered or texture finish.



K Rex KleanbowlK-Rex KleanBowl

The K-Rex disposable reptile bowl decreases the risk of disease for pets and owners. The steel bowl frame holds a biodegradable, disposable and compostable bowl, and is weighted to prevent tipping. Low profile provides easy access while keeping substrate out of the bowl. Comes with three Nourish-Pet refill bowls; refill packs available. Completely reptile safe.


190399-Boomer-4-Studio-Photography-Dealer-Images-Front-Brick-Red-2400x2400Yeti Boomer 4

The Boomer 4-Cup Bowl is built for furry adventure companions with a smaller paw print who still require the same rugged durability and smart, non-slip design. It’s engineered with double-wall, non-insulated stainless steel so it’s durable, easy to clean and resistant to rust and roughhousing. Available now in Navy, Stainless, Seafoam, Brick Red, Black and River Green.



Orvis (1)Handmade Stoneware Dog Bowls

This sturdy Handmade Stoneware Dog Bowl is fired with a scratch-resistant glaze. The glaze and stoneware are lead-free. Each bowl is handmade in the United States by a family shop that was started by two brothers—right out of high school. Dishwasher safe.




supermax bowlsFiji Bowl

Fiji non-slip stainless steel bowls are a perfect mix of function and style. The non-slip TPE is designed to prevent the bowls from slipping or scratching while offering a unique and modern look. The TPE hugs the exterior of these bowls, offering a sleek and decorative pattern.



Petmate Oval BowlThe Oval Bowl

The Oval Bowl is great for cats that are susceptible to whisker sensitivity or whisker stress (causing them to not eat) because the flatter and wider bowl mimics the shape of whiskers, which helps reduce stress. The stainless material helps reduce the risk of bacteria, which causes chin acne, and the slight wall incline prevents messes. The bowl holds three ounces of canned food.



basecamp bowl collectionBasecamp Bowl Collection

The powder-coated, food-grade 304 stainless steel Basecamp Bowl has a nudge-proof silicone base and an easy-to-pick-up stackable design. The concave interior allows food and water to collect in the center, making it easier to get every last bit. Features a durable, waterproof surface, sturdy walls to contain spills, and a coated, grip base.


Platinum Pet non-tip bowls-webNon-Tip Pet Bowl

The beauty of each Platinum Pets Non-Tip Pet Bowl goes beneath its brilliant surface. The proprietary powder coating process transforms the high-gauge stainless steel bowl into one that is beautiful as well as scratch-, chip- and fade-resistant. Each bowl is finished with a long-lasting silicone ring at the base to prevent skidding and tipping. True Sizing Technology will ensure the pet is getting the proper amount of food for optimum fitness and health.





It’s not uncommon for pet owners to find that their dog or cat has an intolerance to a certain ingredient or form of food. Bacteria imbalances in the gut can be a cause of vomiting or diarrhea, while stress caused by separation anxiety or a similar situation can also trigger an digestive problems. While an upset stomach every once in a while is considered normal, there are those times when a pet’s sensitive stomach is the sign of a serious medical issue. If the situation is not of the severity that requires veterinary attention, then consumers have a vast array of products that can help a dog or cat maintain a healthy gut. There are a vast array of probiotic supplements that offer a variety of strains of beneficial bacteria, and stool softeners are available when a pup is constipated. It’s important to recommend the pet owner watch the pattern of the symptoms, as a pet that’s constantly uncomfortable likely needs immediate attention from a medical professional.

Tomlyn_ProductImages_Group_Loose StoolTomlyn Loose Stool Remedy

Tomlyn’s Loose Stool Remedy — Firm Fast helps cat and dog parents manage occasional loose stools that can sometimes result from dietary changes or anxiety caused by travel, boarding, veterinary visits, thunderstorms, fireworks, new household additions and more. The Loose Stool Remedy can be used once loose stools are seen or even ahead of an inciting event, such as travel or boarding. It is available in both gel and tablet.






Fidobiotics Calm Down KittyFidobiotics

Fidobiotics produces a line of all-natural, probiotic supplements for cats and dogs that aid to support healthy digestion, immune system, hairball maintenance, urinary health and emotional well-being. The private, family-owned company is based out of Salt Lake City, Utah, where over the last decade they have become leading experts in probiotic manufacturing. Fidobiotics is devoted to making products in the U.S. that are human-grade, gluten-free and free of GMOs.




probonix liquid probioticsProbonix Liquid Probiotics

Probonix liquid probiotics can improve pets’ overall digestive health. Administering Probonix to pets is simple: just put the recommended number of drops onto pets’ food or in their water once per day. There’s no powder to sprinkle or pill to swallow—and pets go crazy for its liver flavor.





Fromm Remedies Whitefish FormulaFromm Family Remedies

Fromm’s Family Remedies Digestive Support Supplement for dogs, available in Chicken Formula and Whitefish Formula, is specifically formulated to calm sensitive stomachs in dogs. The new canned supplements feature easily digestive ingredients including Miscanthus grass and pumpkin to ease stomachs, firm stool and help to create a sense of satiation while offering a natural solution to gastrointestinal distress.






BearRat BaconandPB1The Bear & The Rat Frozen Yogurt

The Bear & The Rat’s best-selling flavor is their Bacon & Peanut Butter frozen yogurt dog treat. They also have a classic, Banana & Peanut Butter flavor. The peanut butter is just crushed peanuts—no salt, no sugar, no xylitol. Each cup contains one serving of InClover’s Optagest, a complete prebiotic and plant enzyme blend supporting intestinal balance and a healthy immune system.




Yogi-dog stackyogi-dog

Dogs just got their own yogurt in yogi-dog! It is not frozen yogurt. It aids digestion, improves gut health, increases energy levels, promotes better bone health and strengthens the immune system. Made with a dog’s health and happiness in mind, yogi-dog is one of the most nutritious and innovative dog treats on the market!