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Trends and Products: Non-Kibble Food Options

Julia Rivera//February 1, 2023//

Trends and Products: Non-Kibble Food Options

Julia Rivera //February 1, 2023//

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The selection of available food options for dogs and cats is broad. The food format that consumers feed their pets is a personal choice, and it’s one that reflects the pet parent’s lifestyle, nutritional philosophies and budget. One of the primary benefits of wet food is the dietary hydration delivered to the animal. The added moisture is especially important for cats that are more prone to urinary disease, as cats tend to have a lower drive to freely drink water. Meanwhile, raw food offers more animal-based protein and, according to Instinct, benefits of a raw diet include better digestion, improved skin and coat, improved weight and an increase in energy.



Nulo Stews
Freestyle Cat and Kitten Stews were developed to help felines get the daily protein and moisture they require to stay active and healthy throughout their lives. The 2.8 ounce cups are available in four recipes that include real chicken and chicken liver; chicken, duck and pumpkin; yellowfin tuna and crab; and mackerel, shrimp and mussel, plus essential nutrients to help cats thrive.




Free from high glycemic ingredients or artificial binders, ZIWI Peak canned dog recipes are perfect to fuel all your dog’s tail-wagging adventures. The wet foods are highly palatable and moisture-rich, supporting healthy kidney function and urinary health. With 91 percent meat, organs, green mussels and bone, these recipes help you and your pet live your best lives, together.




Dr. B’s Longevity Raw
Longevity Raw dog food is a unique, veterinarian-formulated recipe made with high quality and local ingredients. We strive to ensure that your pet’s immune system is well supported through a diet of raw and wholesome ingredients. Longevity Raw’s recipes include valuable pet superfoods such as green tripe, lycopene and medicinal mushrooms.


Tiki Cat Silver
Keep them shining bright in their silver years. Tiki Cat Silver Mousse & Shreds gives senior cats (11 years and older) the nutrition they need and the flavor they deserve, with high protein to maintain weight and muscle mass and optimal omegas and vitamins to support strong immune systems. With enticing flavor and soft, easy-to-eat mousse and shreds, it’s customized nutrition they’ll crave.


Fromm Diner
Fromm Family Foods’ Diner canned food for dogs are inspired by the 1950’s dining scene and are formulated to be nutritionally complete and balanced and feature a savory assortment of premium meats and vegetables. Diner cans are available in pâté, stew and gravy forms with a total of six tasty flavors to choose from.


Aujou by RAWZ
Aujou is a line of shredded cat food pouches from RAWZ. Exclusive for independent retailers, it is 100 percent gum-free, contains no potato starch and uses no BPA in the pouch linings. Parsley is used as a natural source of vitamin K. No ingredients come from China, and all profits are donated to charity.



Instinct Raw Longevity
Bringing the most advanced science to raw nutrition, Instinct Raw Longevity is specifically crafted to help pets live longer, healthy lives. These enhanced recipes are customized to provide optimal health at each life stage, whether kitten, adult or adult seven years and older. Available in frozen and freeze-dried raw meals, Raw Longevity is available exclusively at neighborhood pet stores.


Tiny Tasters
Based on the nutritional philosophy that cats thrive on a diet mainly comprised of meat. With the smooth pâté texture cats love and the protein-packed flavor they crave, CORE Tiny Tasters is sure to be a hit with even the finickiest of felines. These complete and balanced recipes are available in perfectly sized, easy-squeeze pouches designed to eliminate leftovers.


Made by Nacho
Customers have been clamoring for cans since Made by Nacho’s inception, and now they’re finally here. The brand is offering several delectable recipes, including one just for kittens, in two in-demand textures: minced and pâté. A staple in every cat parent’s pantry, canned cat food is the ultimate in convenience: easy to serve, store and recycle.


Hound & Gatos
Hound & Gatos offers wet cat food that is complete and balanced to meet the nutritional needs of all ages and breeds. The canned food comes in a range of irresistible flavors – like Duck & Liver, Rabbit, Turkey & Liver and Salmon, Mackerel & Sardine, to name just a few – so pet parents can use them to boost the nutritional value and appetite appeal of their kitties’ daily kibble or serve them all by themselves.


ACANA Premium Cat Food
ACANA premium pâté cat food is rich with 85 percent premium animal ingredients and comes in six recipes: Beef, Chicken & Tuna, Chicken & Fish, Lamb & Lamb Liver, Salmon & Chicken, Tuna & Chicken and a Chicken & Tuna kitten recipe. Served in a delicious bone broth for a great source of moisture, ACANA wet cat food nourishes felines completely.


Homestyle Cat Meals
Portland Pet Food Company’s Homestyle Cat Meals are human-grade and sourced and made in the U.S.A. They’re designed to be served as a healthy and nutritious topper or rotational meal. They are perfect for cats with allergies, digestive issues or food sensitivities since these limited-ingredient recipes are exclusively made with whole foods and contain no additives, preservatives or fillers


Canine Caviar Synthetic Free
Canine Caviar’s Synthetic Free Gourmet Toppers for Dogs are single protein formulas perfect for dogs with allergies to other proteins. Available in duck, goat, lamb, salmon and turkey, these toppers are easily digestible proteins, making it smooth on dogs’ digestive systems. They’re cold processed (alternative to raw) with no grains, fillers, sugar, salt, artificial colors or preservatives.


Now available in nine grain-free formulas, Dr. Elsey’s cleanprotein canned paté recipes offer cats of all ages a simple way to get balanced nutrition plus added moisture. Dr. Elsey’s wet food incorporates high-quality animal-based proteins as the primary ingredients. All with no fillers, artificial flavors, colors or artificial preservatives.


Applaws believes in the goodness of food that starts with the highest quality ingredients with no added colors, flavors or preservatives. The food developed by Applaws delivers a tasty variety of ingredients pets need to be happy and thriving. With Applaws being a certified B-Corp, pet parents have the reassurance of ingredients that are sourced with the highest ethical standards.


Primal Raw Frozen Pronto
Primal Pet Foods recently introduced a new Puppy Formula to its Pronto lineup of complete and balanced frozen raw diets. The Pronto scoop and serve format is convenient, bite-sized and easy-to-portion for your puppy or adult dog. Each formula is made with real whole foods, like high-quality protein and Certified Organic produce, without synthetic supplements.


Digestive Support
Health Extension’s Digestive Support are canned recipes that include superfoods like sweet potato, carrots, pumpkin, ginger powder, turmeric powder and coconut oil for dogs with sensitive tummies. Without soy, wheat, corn, fillers of any sort, artificial preservatives, colors or flavors. Third generation, family-owned and operated, Health Extension is proud of this mouthwatering, meat-based recipe made with real meat as the No. 1 ingredient.


Fancy Feast Petites
Fancy Feast Petites are exceptional, delectable, single serve entrees your cat will love. Simply snap the divided tray in half, peel back and serve. These elevated entrees are crafted without artificial colors or preservatives and are 100 percent complete and balanced nutrition for adult cats. Fancy Feast Petites are available at retailers nationwide.

Perfect as a treat, a topper, or a complete and balanced meal, NOW FRESH wet food recipes make a delicious addition to mealtime for cats and dogs. Recipes are free from genetically engineered ingredients and artificial preservatives, and feature fresh meats/fish, and tasty bone broth (a source of collagen). Available in reclosable and sustainable Tetra Pak cartons.