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Trends & Products: Limited Ingredient Treats and Chews
Julia Rivera//August 1, 2022
MORE TREAT, LESS FILLER
As we’ve seen in the pet food sector, pet parents are interested in treats that are made with limited ingredients. Today’s consumers are willing to pay more for premium chews from brands with ethical and sustainable sourcing practices as well as treats with functional ingredients. Freeze-dried and oven-baked treats demand a lot of attention from today’s savvy customers, as opposed to ingredient labels loaded with fillers and preservatives.
Salmon Snacks 
Kennelmaster Foods expanded the Chip’s Naturals line with the addition of Doggie Salmon Snacks. Crafted from 100 percent pure Wild Salmon, Doggie Salmon Snacks are rich in vitamins and Omega-3, which help promotes healthy skin and coat. These all natural, single-ingredient, crunchy, dehydrated treats are perfect for finicky dogs or dogs on limited protein sourced diets. This irresistible savory salmon snack is great for large dogs and breaks easily into smaller pieces for little dogs and kitties.
Venison Shank Bones
Ethically sourced from free-range farms in New Zealand, ZIWI’s venison shank bone is wrapped in a beef esophagus and prepared with no added preservatives or flavors — just slow and gentle air-drying. This locks in nutrients while reducing splintering for safe chewing and enjoyment. Not only is it a tasty reward it also helps promote dental health, so let them have at it with two sizes to pick from.
Campfire Treats
Known for all-natural, single-ingredient dog treats like its bestselling Alaskan Crunch cod skins, Campfire Treats handcrafts in small batches in its Rocklin, California facility. The entire line of treats and chews is made from premium proteins like human-grade meat, clean-label poultry and wild-caught ocean fish — all sourced from 100 percent U.S. farms and fisheries. As part of its commitment to improving farm animal welfare, many Campfire Treats now carry Global Animal Partnership (G.A.P.) certification.
Wild Eats
Wild Eats, known for its top-quality water buffalo products, last year added another single-source protein. The new cod line consists of skin twists, fingers, patties and treats. They are certified sustainably sourced, include Omega-3 and are a non-GMO product with no added hormones, antibiotics, artificial preservatives, colors or flavors. Wild Eats cod treats are ideal for dogs with allergies.
All Smiles Dental Chews
Inspired by the need to offer a limited-ingredient dental chew free of fillers and preservatives, Jinx is making it easier than ever to care for your dog’s dental needs. All Smiles are the first functional chews on the market with only four ingredients: Sweet potato, chicken, honey and peppermint oil. They offer a long chew time and higher-than-average dissolution, meaning they’re easy on dogs’ stomachs and can be enjoyed daily.
Stewart Pro-Treats
Made with USDA-certified ingredients, Stewart Pet’s line of food and treats are loaded with protein. The brand understands the importance of protein in a pet’s diet, and that’s why it has created its ProTreat Freeze-Dried Treats containing 100 percent pure meat. These treats are available in seven different varieties, including Chicken, Wild Salmon, Beef Liver and more.
Hauspanther Cat Treats
Hauspanther freeze-dried, raw, single-ingredient cat treats are made from nutrient-rich organ meat that’s freeze-dried to lock in freshness. They can be used as toppers to add variety to mealtime and include supplements with daily support for healthy heart, skin and coat or digestion. They’re proudly made in the United States with premium U.S.- sourced protein.
PureBites Freeze-Dried Cat Treats
PureBites RAW freeze-dried minnow cat treats are made in the U.S. with only one ingredient: 100 percent, pure wild-caught minnow. The brand’s freeze-dried cat treats are made fresh and pure with three or fewer high-quality ingredients you can trust. With more raw protein and nutrients packed into every bag, PureBites has the freshness, aroma and taste cats love for a happy and healthy life.
West Paw Treats
West Paw Treats are simple, sustainably sourced, meaty single-protein, balanced superfood blends and creamy treats that pair perfectly and nutritiously with its award-winning treat toys. West Paw Treats include innovative Creamy Treats, Limited Ingredient Freeze-Dried Treats and Single Ingredient FreezeDried Treats. West Paw treats are backed by West Paw’s “Love It Guarantee.”
Jones Chuck Roast Bone 
Made from a U.S.A.-raised beef shoulder bone, and with a name evoking a home-cooked classic, the Chuck Roast Bone is appropriate for any size dog or chewing type. Before oven-baking this bone is dipped in natural liquid smoke and then cooked to perfection. Each contains plenty of tasty cartilage to keep dogs happy.
PlaqueOff Soft Bites
Swedencare’s line of holistic soft bites for dogs and cats are made with the proven PlaqueOff System that helps to reduce the buildup of plaque and tartar. PlaqueOff System soft bites are made with limited, functional ingredients and are free of grains, gluten and soy. Available in a variety of flavors.
Sweet Potato Jerky
Petaluma Sweet Potato Jerky is a plant-based alternative to meat chews, serving as a healthy reward, distraction or snack without compromising nutrition or planetary health. The single-ingredient Sweet Potato Jerky is made from certified organic sweet potatoes that are sustainably sourced from a small farm in North Carolina. Petaluma’s treats are loaded with vitamins, minerals and dietary fiber for optimal digestion.
Cubits Water Buffalo and Cubits Salmon
The combination of Himalayan Pet Supply’s traditional Himalayan Cheese with Salmon or Water Buffalo Meat is a treat every dog will love. Natural and easily digestible, these treats contain limited ingredients. Lactose-free, grain-free and gluten-free, they’re great for any age or size dog.
Real Chewz
Real Chewz are all-natural, single-ingredient chews packed with protein to provide the nourishment dogs need. Made in Brazil and carefully inspected and tested in the U.S.A. for safety. They’re oven-baked to lock in the delicious flavors dogs love and crave. They’re individually wrapped for ultimate freshness. They’re low in fat, high in protein and made with care without any additives, preservatives or added colors or flavors.
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