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Trends & Products: Keys to Cat Health

Glenn Polyn//July 1, 2020//

Striped kitten in a basket

Trends & Products: Keys to Cat Health

Glenn Polyn //July 1, 2020//

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Cats are special creatures that, with proper care, can flourish and live long, happy lives with their pet parents. And thanks to a variety of brands in the pet industry, there are plenty of products available that will benefit finicky felines.

One aspect of cat health that needs to be expressed to customers is the fact that these companion animals require taurine, an essential amino acid, for heart and eye health. Also of utmost importance is that cats should be provided with fresh, clean water at all times. A product that promotes water consumption in cats is CATWATER, which is ionized and chlorine-free with a light rate of acidity to encourage cats to drink more.

As cats can be picky eaters, often gravitating toward wet food and ignoring dry kibble, oral health can be overlooked by consumers. According to Scott Reinhardt, vice president of sales and marketing for Swedencare USA, cat parents are seeking “convenient and effective ways to reduce dental issues such as gingivitis and periodontal disease in their cats. If not prevented, these issues often require medication and/or expensive dental work to alleviate pain. In addition to regular annual exams, consumers are looking for preventative products that they can find at their local pet retailers.”

In addition to noting that ProDen PlaqueOff Powder Cat includes brewer’s yeast to counter a cat’s discerning palate, Reinhardt has some advice for pet store owners.

“Retailers often overlook the importance of dental care products for cats so we always recommend that they highlight them on end caps, or bring extra attention to them in some way,” he recommended. “Pet parents are actively looking for ways to improve their cat’s dental health so by letting them know about PlaqueOff, we are helping to reduce plaque and tartar concerns, bad breath and helping the overall health and vitality of their pet, while also increasing recurring revenue for pet retailers.”


  Swedencare - Proden-Plaqueoff-Powder-Cat-40gProDen PlaqueOff Powder Cat

Specially formulated to appeal to our feline friends, ProDen PlaqueOff Powder Cat contains all the benefits of ProDen PlaqueOff Powder, but with added brewer’s yeast. A completely natural product, it is easily added to food every day. It is rich in natural iodine and contains important vitamins and minerals, and it is free from artificial colors, preservatives, gluten and sugar.




Earth Animal DHN CATS


Daily Health Nuggets

Daily Health Nuggets by Earth Animal help complete the daily diets of dogs and cats, whether it is dry kibble, canned food, home-cooking or raw-food diets. Avoiding the cooking process, the Nuggets give back vitamins, minerals and Omega-3, -6 and -9 fatty acids that have been destroyed by cooking. They are a one-of-a-kind, natural (and tasty!) science-based supplement that pets need and crave for optimal health.




CATWATER is the only mineral-free & pH optimized water for cats. The No.1 reason for cat vet visits is feline lower urinary tract disease (FLUTD), so CATWATER was created to promote urinary health and prevent issues before they start. CATWATER is mineral-, chlorine- & toxin-free. Additionally, cats prefer the taste of pH-optimized and mineral-free water, which encourages them to drink more.






HH-1.59oz-Pouch-CatChews Web


Holistic Hound CBD

Formulated specifically for felines, Holistic Hound’s full spectrum hemp soft chews and full spectrum hemp extract for cats feature active ingredients that work synergistically to enhance immune system function and provide optimum benefits. By activating the feline endocannabinoid system, Holistic Hound soft chews provide physical and emotional balance for overall health and wellbeing. Like all Holistic Hound oils, the full spectrum hemp extract for cats is produced using a patented, solvent-free, extraction method for a more potent product.




NaturVet Quiet_Moments_Plus_Melatonin_CatQuiet Moments Calming Drops

NaturVet Quiet Moments Calming Drops with hemp oil for cats supports the nervous system in reducing stress and tension. Veterinarian-formulated with a unique blend of chamomile, thiamine, L-tryptophan, lavender, valerian, ginger and hemp seed oil. The thiamine and L-tryptophan help reduce stress and tension, lavender and hemp seed oil help to reduce stress while promoting rest and relaxation and the ginger helps to support sensitive stomachs; recommended for storms, fireworks, travel, grooming and separation anxiety.


Kind Hearted Cat Milk Replacement 2Web




Cat Milk Replacement

Simply Kind Hearted Cat Milk Replacement was created to model the natural breast milk of cats containing vitamins and nutrients, including taurine, which is essential for vision and heart health. It is suited for the needs of kittens and cats of all ages. Simply Kind Hearted provides nourishment from the very beginning.