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Trends and Products: Health and Wellbeing

Julia Rivera//January 1, 2023//

Gray kitten cat with stripped fur chest

Trends and Products: Health and Wellbeing

Julia Rivera //January 1, 2023//

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Next to food, supplements and other health-oriented products are widely considered of the utmost importance for a pet’s overall wellness. While cannabidiol (CBD) products continue to grow in popularity, consumers are constantly seeking out other supplements that address common health issues. Dog ailments typically involve hip and joint, skin and gastrointestinal (GI) issues, while GI and urinary tract infections are common ailments for cats. 







Evolutions by NaturVet is a line of premium dog supplements that promote joint health, skin and coat health, digestive health and a natural sense of calm using only clean, veterinarian-approved ingredients. All six Evolutions products are veterinarian-formulated and made with no soy, corn, wheat, GMOs or artificial preservatives. 



Avian Electrolyte Soak  

Relax and rehydrate your birds with Zoo Med’s Avian Electrolytes. Full of electrolytes, antioxidants, vitamins, and minerals so that birds’ bodies and minds can unwind. Great for chicks, stressed birds and less frequently for maintaining your bird’s health and happiness. 


Bark-Less Bites 

Pawse’s highly palatable freeze-dried Bark-Less Bites make pet wellness convenient and fun. Using premium USDA certified organic full-spectrum hemp extract along with Icelandic fish oil, calming plant terpenes, and a choice of six all-natural animal proteins to assist in CBD bioavailability. Available in Beef, Chicken, Duck, Fish, Lamb & Rabbit. Offered in trial (15-bite) and full (100-bite) bags. 



ellePet is the only pet CBD + CBDA product available to retailers that has been proven to work in multiple clinical trials and pharmacokinetic studies. Made by ElleVet Sciences, the world leader in CBD + CBDA research, ellePet helps with stress, joint discomfort, itching, cognitive issues, shaking and senior pet wellness. With elleMove, elleCalm, elleDaily and elleCalm & Comfort, ellePet has your customers covered. 



CannaDrops Coconut  

Healthy Hemp Pet CannaDrops Coconut is made in small batches with premium ingredients including MCT coconut oil and USDA organic full-spectrum hemp oil. Unlike any other pet CBD, HHPC’s hemp oil is vapor distilled, the cleanest extraction process, free from solvents or chemicals to deliver a healthier, more efficient product. 


Sun Drops 

Vita Prima Sun Drops are advanced liquid vitamin supplements that are designed species-specifically, with Sun Drops for Birds enriched with vitamin A and Sun Drops for Small Animals enriched with vitamin C. Added directly to a pet’s food or water, these high potency multivitamins are easy to use and taste great. 


LIX Advanced Blend 

LIX Advanced Blend is a superpower combination of three phytocannabinoids to help senior animals and those needing significant systemic support. Animals should experience relief from a myriad of issues associated with cognition and aging, chronic illness, gut inflammation, pain and mobility. The company focuses on creating true core wellness benefits in a flavorless and odorless tincture to benefit all animals. 



JurassiVite is the only reptile/amphibian vitamin/mineral supplement that provides all 14 essential vitamins and 17 trace and ultra-trace minerals recommended by herpetological experts. It provides Vitamin A as beta carotene, and it employs an alfalfa base for enhanced palatability and nutritive value. Vitamins A, D3 and E are present in the recommended ratio of 100:10:1. 


O.T.I.S. Liquid Supplement 

Liquid Supplement is a liquid kibble or wet food supplement that is full of the essential nutrients and functional supplements that regular dog food lacks. From glucosamine to chamomile, these beneficial ingredients are encased in a delicious, protein-packed broth to ensure that your dogs enjoy their meals, while consuming the much-needed nutrients that may benefit their overall health. The bottles for the Liquid Supplement are 100 percent recyclable and made from PCR (post-consumer waste). Liquid supplement is available in the Sit, Fetch and Stay formulas. 


Natural Science Supplements  

Even with a balanced diet, some pets require a little extra support to be at their best. Oxbow Animal Health Natural Science supplements are specifically formulated with premium herbal ingredients to support common health and wellness needs of small pets. Natural Science supplements are made with high-quality Timothy hay and are highly palatable for small animals. 


Pet Honesty Cat Supplements 

Pet Honesty is tackling the cat taste challenge with a new line of dual-texture supplements that taste like chicken. The Calming, Hairball Support and Hip + Joint Health varieties achieve an unprecedented 92 percent acceptability. The crunchy-to-creamy chews are made with natural and premium active ingredients and meet the brand’s product pledge that includes no artificial preservatives, colors or flavors and formulations without wheat, soy or corn. 



Plant-Based Omega 3s 

Fera Pet Organics, the trusted brand of veterinarian-designed dog and cat supplements, is debuting Omegas 3s, a plant-based Omega-3 algae oil that delivers highly potent EPA and DHAs derived from natural (non-GMO) marine algae and organic flaxseed. In addition to the oil meeting the need in the market for clean and sustainably sourced pet supplements, the Omega-3 supplement aids in supporting immune, heart, eye and skin health, in addition to cognitive and mental function. 


Belly + Immunity  

Health Extension’s Belly + Immunity supplement powder for dogs and puppies contains five strains of digestive enzymes, including Bromelain, to reduce inflammation and help dogs’ bellies break down food, ensuring absorption of required nutrients without irritating the gut. The Belly + Immunity formula also contains a unique blend of pumpkin seed, banana and papaya fruit with ginger root powder for added fiber, plus apple cider vinegar powder for a healthy immune system and digestion support. 


Open Farm Supplements 

Open Farm Supplements are new, soft chew supplements designed to cater to the needs of dogs at all stages of life, and comprised of 100 percent human-grade, non-GMO and fully traceable ingredients. The veterinarian-approved, NASC-certified and made in the U.S.A. supplements are available wherever Open Farm products are sold. 90-count varieties include Immune, Hip & Joint, Skin & Coat, Calming and Probiotic. 



Zesty Paws Vet Strength  

Zesty Paws Vet Strength Aller-Immune Bites are powered with high-quality ingredients like Spirulina, Epicor and Vitamin C to help promote the body’s innate resistance to pathogens and may support normal respiratory function in pets with seasonal allergies. Containing premium branded ingredients like OptiMSM, BiovaPlex and Serrazimes, Zesty Paws Vet Strength Mobility Bites help maintain the health, lubrication and resiliency of joints and connective tissue to promote mobility. 


Bocce’s Bakery Daily Supplements 

Bocce’s Bakery’s newest line of Daily Supplements contain 100 percent real and locally sourced ingredients. The ‘B’ shaped treats offer a seamless method to support a dog’s overall health. The Daily Supplements are available in five flavorful recipes that address different health needs including: Calming, Multivitamin, Probiotic, Hip & Joint and Skin & Coat. 


Natural Doggie Senior Formula 

Natural Doggie’s new Full-Spectrum Senior Formula is specially formulated with CBG because of its unique properties to calm inflammation and improve senior dogs’ overall quality of life. It alleviates pain in joints and research has indicated it can assist in calming down colitis other digestive issues. By reducing inflammation, it can also help calm arthritis induce anxiety that many dogs suffer from at older ages. 


Primal Pets Supplements 

Featuring easy-to-use chews, oils, and balms, Primal Pet Supplements are proudly crafted in the U.S.A. with American-grown hemp. The powerful benefits of full- and broad-spectrum cannabinoids provide a soothing, all-natural option to help manage your pet’s stress and anxiety. Using the world’s finest ingredients, our health supplements are veterinarian formulated, thoughtfully crafted and NASC certified to help your pet thrive. 



Nulo Treats & Supplements  

Nulo is proud to introduce its newest line of functional treats for cats – a health and wellness-focused line designed to provide cats with the enrichment they crave in the form of a crunchy better-for-them snack. Nulo is also excited to introduce its new line of supplement soft chews for dogs. These five solution-focused formulations are designed to enhance your dog’s overall health and well-being at all stages of life. 


Calming Care 

Calming Care from Purina Pro Plan Veterinary Supplements is a management option for owners whose cats experience anxious behaviors like hiding or pacing. Calming Care is a probiotic supplement that contains a strain of beneficial bacteria that has been shown to help dogs and cats maintain calm behavior. It helps cats cope with changes in routine and location and helps promote positive behaviors such as playing and seeking out social contact. 



ALL-IN is the first life-stage dog supplement on the market with an innovative formula that provides optimal nutrient absorption. The patented bio-active complexes within ALL-IN focus on the individual health and nutritional needs to increase quality at each stage of a dog’s life. ALL-IN contains the key nutrients your dog needs at its particular stage of life, whether puppy, adult or senior, to promote digestive, cellular, bone, mental and immune health. 



GREENIES Dog Supplements 

GREENIES Dog Supplements were specially formulated by a team of Ph.D. animal nutritionists. Each supplement variety — Hip & Joint, Immune Health and Skin & Coat — is made with real chicken and comes in easy-to-feed soft chews with no artificial flavors or preservatives and no fillers, so that pet parents can choose the best fit for their pet’s health needs.