By Pet Age Staff//January 17, 2024//
By: Pet Age Staff//January 17, 2024//
Press release: Tractor Supply Company
Tractor Supply Company, the largest rural lifestyle retailer in the United States, in partnership with Miranda Lambert’s MuttNation Foundation, recently announced the second annual Relief for Rescues fundraising event. Now through January 21, customers can donate to the Relief for Rescues Fund during checkout at any Tractor Supply store location, online at the Tractor Supply website or via the Tractor Supply mobile app. The fund provides critical support for shelter pets in areas impacted by natural disasters.
“At Tractor Supply, we’re deeply committed to supporting our communities and caring for companion pets and animals. Partnering with Miranda and MuttNation in our Relief for Rescues fundraiser, now in its second year, makes a life-changing difference for shelter animals affected by natural disasters—a cause close to our hearts,” said Kimberley Gardiner, chief marketing officer at Tractor Supply. “We’re proud of what we’ve accomplished together with Miranda and look forward to what’s to come through this partnership.”
Funds raised during the 2023 Relief for Rescues event were distributed after the fires in Maui, Hawaii, tornadoes throughout Texas, Mississippi, and Tennessee, as well as flooding in Sandusky, Ohio, California’s Central Valley, and Cumberland, Rhode Island.
“Helping shelters and shelter pets recover from a natural disaster is part of our MuttNation mission,” said Lambert. “Partnering with Tractor Supply Company stores across the country for our annual Relief for Rescues fundraiser, along with the support from the tens of thousands of animal-loving people who donate to our cause this week, allows us to provide critical assistance immediately both where and when it’s needed.”
This year’s Relief for Rescues fundraiser will coincide with Tractor Supply’s Pet Appreciation Days, which feature special deals on pet food, treats, toys and accessories, including MuttNation pet products, exclusively available at Tractor Supply. Tractor Supply has introduced several new MuttNation items for 2024, including a Southwest-inspired dog tent with travel bag, a cactus waste bag dispenser with a built-in light, a heavy-duty water and weather-resistant cement dog bowl and more. A percentage of all MuttNation sales goes to the MuttNation Foundation to further support its mission to promote and facilitate adoption of shelter pets.
Tractor Supply and MuttNation Foundation have collaborated since 2019 and together support MuttNation’s Mutts Across America program, providing grants to animal shelters nationwide.
As of September 30, 2023, the Tractor Supply Company operated 2,198 Tractor Supply stores in 49 states, including 81 stores acquired from Orscheln Farm and Home in 2022. Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of September 30, 2023, the company operated 195 Petsense by Tractor Supply stores in 23 states.