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Tractor Supply Company Expands Equine Feed Offering with Triple Crown Products


January 17, 2020

Press release: Tractor Supply Company

Tractor Supply Company, the largest rural lifestyle retailer in the United States, on January 16 announced the expansion of its horse feed offerings with the addition of Triple Crown super premium products. Select Triple Crown products will launch in a majority of Tractor Supply stores and online on January 27.

“At Tractor Supply, we are committed to providing everything our customers need for Life Out Here, and having all the best products and supplies for our equine customers is an important part of that,” said Seth Estep, senior vice president, general merchandising at Tractor Supply. “We are excited to expand our premium horse feed offerings through this partnership with Triple Crown and look forward to making their products available in the coming weeks.”

Key feed products that will be available in Tractor Supply stores include Triple Crown Senior, Complete and Lite, as well as Safe Starch Fortified Forage. In store, customers can order from an expanded Triple Crown product list of specialty items. Triple Crown Nutrition Inc. is committed to using only the highest quality ingredients, key nutrients, powerful prebiotics and probiotics and digestive enzymes in all horse feeds.

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