Toy Maker Huxley & Kent Unveils New Brand at Global Pet Expo

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Press release: Huxley & Kent

During Global Pet Expo 2023, Huxley & Kent, an industry leading designer of durable and fun pet toys and accessories, unveiled its new brand identity including a fresh logo, brand tagline, updated product packaging, tons of playful iconography and patterns, a reimagined tradeshow booth experience, sales materials, social media, digital assets and much more. 

“We’re so excited about our new look,” said Huxley & Kent president Mike Dagne. “Our team has been hard at work the past several months breathing new life into our brand identity and preparing for this exciting moment at Global Pet Expo that will take our company into a new era! We can’t wait for you to see our new look in person; visit us at Booth #5412!”

Huxley & Kent’s new brand brings a youthful, friendly energy to the company’s visual identity, while conveying a sense of trustworthiness and reliability that has been core to its brand for years. The main symbol associated with the new brand, a styled crown, is a nod to Huxley & Kent’s best-selling collection of birthday hats and accessories.

“Huxley & Kent’s new brand evokes excitement, joy and incorporates bright, classic colors that help us create a world where dogs, cats and their parents want to say, ‘let’s play,'” said Kerry Sutherland, owner of K. Sutherland PR, the leading pet industry PR agency who managed the rebranding strategy.

Huxley& Kent’s take on playful, often humorous and most importantly always “In Good Fun” product design inspired the brand’s new tagline. A fully rebranded website will launch later in 2023, but join the party today on social media @huxleyandkent, or visit in person at Global Pet Expo 2023, Booth #5412.

Launched in 2012, Huxley & Kent’s assortment of dog and cat toys, neckwear accessories, hats and harnesses are designed and produced with the highest levels of detail and quality in mind. Perhaps best known for their complete birthday paw-ty product line of toys, hats and accessories, Huxley & Kent takes any and every opportunity to create products that allow pet parents to celebrate and enjoy quality time together with their pet. Huxley & Kent product lines also include multiple holiday collections for everything from Halloween and Christmas to St. Patrick’s Day, Valentine’s Day, Pride, 4th  of July and more! The brand’s “Yappy Hour” and snack parody toys like “Barker’s Mark,” “Toto’s Pawdka,” “Kitty Klaw,” “Snif Peanut Butter” and many more are offered individually, as well as in curated collections for best retailer merchandising opportunities, and pet parents alike. Every month, Huxley & Kent selects one US-based retail partner at random to nominate their preferred pet-related nonprofit, adoption program and/or rescue group serving their local community for a $1,000 cash donation as part of the “Huxley & Kent Rescue Fund”. To date, the company has supported over 150 pet charities and causes across the country through the Rescue Fund.